# Duolingo daily active users in fiscal 2026

daily active users in 2026

Updated: July 30, 2026

Category: Financials

Tags: KPIs

HTML: /markets/financials/kpis/duolingo-daily-active-users-in-fiscal-2026/

## Short Answer

**The model aligns with market consensus that Duolingo's daily active users in fiscal 2026 will be above 60.5 million, seeing no actionable edge.** Both indicate strong likelihood of exceeding this threshold.

## Key Claims (January 2026)

**- - Duolingo DAUs likely exceed 60.5 million, tracking Q1's 56.5M and 21% growth.** - Management expects approximately **20%** YoY growth for full fiscal 2026.
- Achieving 66.5 million DAUs requires growth beyond management's **20%** projection.

### Why This Matters (GEO)

- AI agents extract claims, not arguments.
- Improves citation probability in summaries and answer cards.
- Enables fact stitching across multiple sources.

## Executive Verdict

**Key takeaway.** **Model** (**83.3%**) edges **market** (**82.0%**), reflecting management's **20%** FY26 DAU growth outlook; payout 1.2x.

### Who Wins and Why

| Outcome | Market | Model | Why |
| --- | --- | --- | --- |
| Above 61 million | 74.0% | 74.0% | Model higher by 0.0pp |
| Above 68.5 million | 4.0% | 3.9% | Market higher by 0.1pp |
| Above 60.5 million | 83.0% | 83.3% | Model higher by 0.3pp |

## Model vs Market

| Outcome | Market Probability | Octagon Model Probability |
| --- | --- | --- |
| Above 61 million | 74.0% | 74.0% |
| Above 68.5 million | 4.0% | 3.9% |
| Above 60.5 million | 83.0% | 83.3% |
| Above 61.5 million | 72.0% | 71.2% |
| Above 62 million | 66.0% | 69.4% |
| Above 68 million | 7.0% | 5.5% |
| Above 66.5 million | 9.0% | 9.3% |
| Above 62.5 million | 62.0% | 58.3% |
| Above 67.5 million | 8.0% | 7.0% |
| Above 67 million | 9.0% | 7.0% |
| Above 66 million | 14.0% | 23.1% |
| Above 65.5 million | 14.0% | 23.1% |
| Above 63.5 million | 44.0% | 33.5% |
| Above 64 million | 26.0% | 33.5% |
| Above 63 million | 29.0% | 33.5% |
| Above 64.5 million | 29.0% | 33.5% |
| Above 65 million | 23.0% | 27.4% |
| Above 69 million | 3.0% | 2.4% |

- Expiration: May 27, 2027

## Market Behavior & Price Dynamics

This contract saw a rapid, unidirectional price advance in late July 2026. After opening at 0.0% on July 29, the probability jumped to 27.0% that same day and then surged to 82.0% on July 30, where it has held. The move established 82.0% as the current resistance level, with prior prices of 27.0% and 0.0% now acting as distant support. The market's entire price history is contained within this two-day period.

The primary driver for the 55.0 percentage point rally on July 30 was likely positive news flow. Reports on July 27 indicated a sector-wide rally in education stocks and strong investor interest in Duolingo. This appears to have directly influenced sentiment in this market three days later. The initial 27.0 percentage point spike on July 29 lacks a clear, source-backed catalyst in the available information. The official Q1 2026 report, which noted 56.5 million DAUs, provided the fundamental backdrop for these moves.

The market's price action occurred on a total volume of 258 contracts. The sharp, near-vertical ascent from 0.0% to 82.0% in two days signals a swift and decisive shift in market sentiment. The current price implies a high conviction that Duolingo's 2026 daily active users will meet the contract's resolution criteria.

## Significant Price Movements

### Outcome: Above 60.5 million

#### 📈 July 30, 2026: 55.0pp spike

Price increased from 27.0% to 82.0%

**What happened:** The primary driver of the 55.0 percentage point spike was likely positive traditional news and data indicating strong user engagement. On July 27, 2026, Duolingo shares surged, largely attributed to a sector-wide rally in education-focused stocks and continued investor interest in its AI-driven engagement strategy [[^]](https://news.alphastreet.com/duolingo-jumps-7-4-amid-sector-wide-rally/)[[^]](https://tradersunion.com/news/stocks/show/2808621-duolingo-surges-9-33percent-today-on/)[[^]](https://www.themarketsdaily.com/2026/07/27/duolingo-nasdaqduol-stock-price-up-8-9-heres-what-happened.html). Concurrently in July 2026, Apptopia data showed positive trends in user engagement, with time spent by 17-to-25-year-olds on the app reaching its highest level since January 2025, which investors interpreted as AI features successfully complementing the core learning experience [[^]](https://apptopia.com/en/insights/ai-threat-to-duolingo-overstated/)[[^]](https://simplywall.st/stocks/us/consumer-services/nasdaq-duol/duolingo/news/is-duolingos-duol-ai-boosted-youth-engagement-quietly-reshap/amp). This news, preceding the July 30 market movement, likely fueled expectations for Duolingo's daily active users to exceed 60.5 million in fiscal 2026. Social media was not identified as a primary driver, contributing accelerant, or significant factor based on the provided information.

### Outcome: Above 62 million

#### 📈 July 29, 2026: 58.0pp spike

Price increased from 0.0% to 58.0%

**What happened:** Based on the provided information, there is no direct evidence or source-backed support to identify the primary driver of a 58.0 percentage point spike in the prediction market for Duolingo's daily active users exceeding 62 million on July 29, 2026 [[^]](https://octagonai.co/files/sec-filings/1562088/0001628280-26-029976/duol-20260331.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075408Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=3edec27f2fdf37a370386c9f4b4665f2f3ab8eb544d7a5216d6f5a8594c9530e#page=23)[[^]](https://octagonai.co/files/sec-filings/1562088/0001628280-26-029976/duol-20260331.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075408Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=3edec27f2fdf37a370386c9f4b4665f2f3ab8eb544d7a5216d6f5a8594c9530e#page=22). The most recent officially reported daily active users (DAUs) for Duolingo were 56.5 million for Q1 FY2026, which ended March 31, 2026 [[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://axis-intelligence.com/duolingo-statistics/)[[^]](https://octagonai.co/files/sec-filings/1562088/0001628280-26-029976/duol-20260331.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075408Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=3edec27f2fdf37a370386c9f4b4665f2f3ab8eb544d7a5216d6f5a8594c9530e#page=23). Duolingo's second quarter 2026 financial results are scheduled for release on August 5, 2026, after the reported market movement date [[^]](http://investors.duolingo.com/). Without any specific reports of social media posts, breaking news, or official announcements coinciding with this precise spike, social media activity, traditional news, and market structure factors appear to be irrelevant based on the available data.

## Contract Snapshot

This market resolves YES if Duolingo officially reports its daily active users (DAUs) for fiscal year 2026 to be greater than 63 million, and NO if DAUs are 63 million or less. Trading for this market ends on February 26, 2025, at 4:00 PM EST, with a maximum payout date of May 27, 2027. No special settlement conditions are explicitly detailed beyond the specified DAU threshold.

## Market Discussion

Duolingo reported 56.5 million Daily Active Users (DAUs) in fiscal Q1 2026, marking a 21.24% year-over-year increase, with management expecting DAU growth to remain around 20.00% for the rest of 2026 as the company's top priority [[^]](https://investors.duolingo.com/static-files/aab30d54-eb91-422e-b365-c03859fea85c)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://investors.duolingo.com/static-files/37b98739-93ae-4b0e-b38b-ec1fcb8d6c49)[[^]](https://octagonai.co/files/transcripts/DUOL/DUOL_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075520Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c2b2453b12afd98fc6659b6f9e0bfaa6ed8309bec249024193d855068a9469f5#page=1)[[^]](https://octagonai.co/files/transcripts/DUOL/DUOL_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075520Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c2b2453b12afd98fc6659b6f9e0bfaa6ed8309bec249024193d855068a9469f5#page=2). Fiscal 2026 is framed as a "transition year" prioritizing long-term user engagement and growth, with a strategic goal to reach 100 million DAUs by 2028 [[^]](https://www.reuters.com/business/duolingos-growth-outlook-moderates-it-prioritizes-engagement-over-monetization-2026-05-04/)[[^]](https://seekingalpha.com/article/4878124-duolingo-fy2026-will-be-a-year-of-transition-doubling-daily-active-users-by-2028)[[^]](https://summitstocks.substack.com/p/duolingos-path-to-100-million-daus)[[^]](https://octagonai.co/files/transcripts/DUOL/DUOL_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075520Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c2b2453b12afd98fc6659b6f9e0bfaa6ed8309bec249024193d855068a9469f5#page=1)[[^]](https://octagonai.co/files/transcripts/DUOL/DUOL_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260730%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260730T075520Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c2b2453b12afd98fc6659b6f9e0bfaa6ed8309bec249024193d855068a9469f5#page=2). However, market commentary indicates investor skepticism about whether short-term sacrifices in bookings and profitability will successfully translate into the projected long-term user scale [[^]](https://www.tikr.com/blog/should-you-buy-duolingo-stock-after-its-77-drawdown)[[^]](https://www.tikr.com/blog/duolingos-margins-are-set-to-shrink-through-2026-heres-why-thats-the-plan)[[^]](https://www.tikr.com/blog/duolingo-stock-fell-70-in-one-year-while-revenue-surged-40-is-a-2026-rebound-coming).

## Market Data

| Contract | Yes Bid | Yes Ask | Last Price | Volume | Open Interest |
| --- | --- | --- | --- | --- | --- |
| Above 60.5 million | 81% | 84% | 83% | $372.85 | $251.85 |
| Above 61 million | 69% | 77% | 74% | $1,187.63 | $545.63 |
| Above 61.5 million | 66% | 74% | 72% | $328.01 | $183.01 |
| Above 62 million | 61% | 69% | 66% | $225.63 | $220.62 |
| Above 62.5 million | 56% | 63% | 62% | $152.01 | $100.01 |
| Above 63 million | 48% | 56% | 29% | $25.01 | $25.01 |
| Above 63.5 million | 40% | 46% | 44% | $89.01 | $69 |
| Above 64 million | 33% | 40% | 26% | $28 | $23 |
| Above 64.5 million | 25% | 33% | 29% | $16.01 | $16.01 |
| Above 65 million | 19% | 24% | 23% | $8.01 | $4 |
| Above 65.5 million | 14% | 17% | 14% | $105.01 | $77 |
| Above 66 million | 11% | 18% | 14% | $107.01 | $107 |
| Above 66.5 million | 7% | 10% | 9% | $179.01 | $70.01 |
| Above 67 million | 6% | 13% | 9% | $138.21 | $61.11 |
| Above 67.5 million | 7% | 11% | 8% | $146.91 | $68 |
| Above 68 million | 3% | 7% | 7% | $219.01 | $196 |
| Above 68.5 million | 3% | 7% | 4% | $1,069.01 | $456.01 |
| Above 69 million | 0% | 6% | 3% | $2 | $2 |

## What specific initiatives under Duolingo's 2026 'investment year' strategy are most likely to accelerate user acquisition and engagement in the second half of the year?

2026 Bookings Growth (expected) | 10-12% [[^]](https://www.roic.ai/quote/DUOL/transcripts/2026-year/1-quarter)[[^]](https://www.reuters.com/business/duolingos-growth-outlook-moderates-it-prioritizes-engagement-over-monetization-2026-05-04/) |
2026 DAU Growth (YoY) | Approximately 20% [[^]](https://investors.duolingo.com/static-files/961ce633-3cee-49d0-bd7a-2c63731d45fb)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q4-2025-earnings-transcript/) |
2028 DAU Target | 100 million DAUs [[^]](https://investors.duolingo.com/static-files/961ce633-3cee-49d0-bd7a-2c63731d45fb)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q4-2025-earnings-transcript/) |

**Duolingo's 2026 strategy prioritizes long-term growth by enhancing user experience**

Duolingo's 2026 strategy prioritizes long-term growth by enhancing user experience. The company's 'investment year' focuses on reducing "friction" within the free experience to re-accelerate daily active user (DAU) growth [[^]](https://investors.duolingo.com/static-files/961ce633-3cee-49d0-bd7a-2c63731d45fb)[[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-fourth-quarter-and-full-year-2025-results)[[^]](https://investors.duolingo.com/static-files/aab30d54-eb91-422e-b365-c03859fea85c)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q4-2025-earnings-transcript/). Key initiatives planned to boost user acquisition and engagement include expanding AI-powered speaking practice, such as 'Speaking Adventures,' scaling Duolingo Max to a broader Android user base, significantly increasing content production through AI automation, and broadening subject offerings to encompass math, music, and chess [[^]](https://investors.duolingo.com/static-files/961ce633-3cee-49d0-bd7a-2c63731d45fb)[[^]](http://investors.duolingo.com/company-strategy-overview-0)[[^]](https://investors.duolingo.com/static-files/aab30d54-eb91-422e-b365-c03859fea85c)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q4-2025-earnings-transcript/).

Specific H2 2026 acceleration drivers remain unclarified despite growth targets. While these initiatives are designed to accelerate user acquisition and engagement, the research does not identify which particular initiatives are most likely to drive acceleration in the second half of the year. Duolingo anticipates 2026 bookings growth of approximately 10-**12%**, with an expected trend of acceleration through the second half of the year, specifically Q3 and Q4 [[^]](https://www.roic.ai/quote/DUOL/transcripts/2026-year/1-quarter)[[^]](https://www.reuters.com/business/duolingos-growth-outlook-moderates-it-prioritizes-engagement-over-monetization-2026-05-04/). Management has guided for approximately **20%** year-over-year DAU growth for the full fiscal year 2026, with a strategic goal to achieve 100 million DAUs by 2028 [[^]](https://investors.duolingo.com/static-files/961ce633-3cee-49d0-bd7a-2c63731d45fb)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q4-2025-earnings-transcript/).

## How do Duolingo's key user engagement metrics in 2026, such as daily session time and 30-day retention, compare to those of competitors like Babbel and Busuu?

Duolingo Daily Session Time | Around 10 minutes (averages) to 15-20 minutes (high-frequency users) [[^]](https://apptopia.com/en/insights/ai-threat-to-duolingo-overstated/)[[^]](https://www.blog.udonis.co/mobile-marketing/mobile-apps/duolingo)[[^]](https://gitnux.org/duolingo-user-statistics/) |
Duolingo 30-day Retention (D30) | Approximately 12% [[^]](https://apptopia.com/en/insights/ai-threat-to-duolingo-overstated/)[[^]](https://www.blog.udonis.co/mobile-marketing/mobile-apps/duolingo)[[^]](https://gitnux.org/duolingo-user-statistics/) |
Competitive Advantage | Superior daily habit consistency and engagement frequency compared to Babbel and Busuu [[^]](https://www.theeducationmagazine.com/babbel-vs-duolingo/)[[^]](https://widejournal.com/education/languages/best-language-learning-apps/) |

**Duolingo users show consistent daily engagement and retention rates**

Duolingo users show consistent daily engagement and retention rates. On average, Duolingo users spend about 10 minutes per daily session, with frequent users often dedicating 15 to 20 minutes to the platform. The 30-day retention rate for the platform stands at approximately **12%**, a figure that is notably higher for its paid subscriber base [[^]](https://apptopia.com/en/insights/ai-threat-to-duolingo-overstated/)[[^]](https://www.blog.udonis.co/mobile-marketing/mobile-apps/duolingo)[[^]](https://gitnux.org/duolingo-user-statistics/).

Duolingo outperforms rivals in daily habit consistency. Compared to competitors like Babbel and Busuu, Duolingo exhibits superior daily habit consistency and engagement frequency. While Duolingo excels in these areas, competitors are frequently recognized for offering higher efficacy in structured grammar progression and speaking proficiency [[^]](https://www.theeducationmagazine.com/babbel-vs-duolingo/)[[^]](https://widejournal.com/education/languages/best-language-learning-apps/). Specific daily session times or 30-day retention figures for Babbel or Busuu were not provided in the research.

## Based on historical quarterly data from 2024-2025, what is the expected seasonal pattern for Duolingo's DAU growth, and how does Q1 2026 performance align with this trend?

Q1 2026 Daily Active Users | 56.5 million [[^]](https://axis-intelligence.com/duolingo-statistics/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q1-2026-earnings-transcript/) |
Q1 2025 QoQ DAU Growth | 15.06% [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai) |
Q1 2026 QoQ DAU Growth | 7.21% [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai) |

**Duolingo's daily active users (DAUs) consistently demonstrate a predictable seasonal growth pattern**

Duolingo's daily active users (DAUs) consistently demonstrate a predictable seasonal growth pattern. DAUs generally increase each quarter, with the first quarter typically showing the most significant quarter-over-quarter rise, indicative of a New Year or back-to-learning effect [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai). This pattern was evident from 2024 to 2025, as DAUs grew from 31.4 million in Q1 2024 to 40.5 million in Q4 2024, and from 46.6 million in Q1 2025 to 52.7 million in Q4 2025 [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai). Notably, Q1 2025 experienced a **15.06%** quarter-over-quarter increase [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai). Duolingo's management has affirmed that operating metrics are subject to these seasonal fluctuations [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q1-2026-earnings-transcript/)[[^]](https://investors.duolingo.com/static-files/f19d76fb-dee4-4f13-96ae-138ebfd0f2d3)[[^]](https://finance.yahoo.com/news/duolingo-q4-earnings-call-highlights-041400802.html).

Q1 2026 results exceeded historical Q1 growth trends, demonstrating continued expansion. Duolingo reported 56.5 million DAUs in Q1 2026, marking the largest quarter-over-quarter DAU increase in the observed series [[^]](https://axis-intelligence.com/duolingo-statistics/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q1-2026-earnings-transcript/)[[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai). This represented an approximately **7.21%** increase from 52.7 million in Q4 2025, consistent with the historical pattern of stronger Q1 growth [[^]](https://axis-intelligence.com/duolingo-statistics/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q1-2026-earnings-transcript/)[[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-45-revenue-growth-and-record-profitability?utm_source=openai). The **21%** year-over-year DAU growth in Q1 2026 aligns with management's forecast of around **20%** annual DAU growth for fiscal 2026 [[^]](https://axis-intelligence.com/duolingo-statistics/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q1-2026-earnings-transcript/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026012246/q4fy25duolingo12-31x25shar.htm). Despite a deceleration in year-over-year DAU growth observed throughout 2025, which management attributed to scaling effects and a shift in strategic focus, Duolingo maintains a long-term objective of reaching 100 million DAUs by 2028 [[^]](https://axis-intelligence.com/duolingo-statistics/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/04/duolingo-duol-q1-2026-earnings-transcript/)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026012246/q4fy25duolingo12-31x25shar.htm)[[^]](https://finance.yahoo.com/news/duolingo-q4-earnings-call-highlights-041400802.html).

## What specific data do Duolingo's 2026 SEC filings provide regarding user growth breakdowns by geographic region or by new products like Duolingo Music and Math?

Q1 2026 Daily Active Users (DAUs) | 56.5 million [[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029976/duol-20260331.htm)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://axis-intelligence.com/duolingo-statistics/) |
Q1 2026 DAU Year-over-Year Growth | 21% [[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029976/duol-20260331.htm)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://axis-intelligence.com/duolingo-statistics/) |
2028 Daily Active User Goal | 100 million [[^]](https://www.stocktitan.net/sec-filings/DUOL/page-4.html)[[^]](https://www.reuters.com/business/duolingos-growth-outlook-moderates-it-prioritizes-engagement-over-monetization-2026-05-04/)[[^]](https://investors.duolingo.com/static-files/4e5b1c62-7afd-4a48-b5bf-b91000fe12f2)[[^]](https://axis-intelligence.com/duolingo-statistics/) |

**Duolingo's 2026 SEC filings do not provide specific user growth breakdowns**

Duolingo's 2026 SEC filings do not provide specific user growth breakdowns. These filings do not offer detailed information on user growth segmented by geographic region or by individual new products, such as Duolingo Music and Math [[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029976/duol-20260331.htm)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://axis-intelligence.com/duolingo-statistics/). However, the company reported 56.5 million daily active users (DAUs) for the first quarter of 2026, representing a **21%** increase year-over-year [[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029976/duol-20260331.htm)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://axis-intelligence.com/duolingo-statistics/).

Duolingo aims for significant user growth in the coming years. Management has publicly established a medium-term strategic goal of reaching 100 million DAUs by 2028. Furthermore, the company projects an approximate **20%** growth in daily active users for the 2026 fiscal year [[^]](https://www.stocktitan.net/sec-filings/DUOL/page-4.html)[[^]](https://www.reuters.com/business/duolingos-growth-outlook-moderates-it-prioritizes-engagement-over-monetization-2026-05-04/)[[^]](https://investors.duolingo.com/static-files/4e5b1c62-7afd-4a48-b5bf-b91000fe12f2)[[^]](https://axis-intelligence.com/duolingo-statistics/).

## What external factors, such as changes in app store policies by Apple or Google or shifts in digital advertising costs, could impact Duolingo's user acquisition funnel in H2 2026?

Revenue processed by Apple/Google | Over 85% [[^]](https://moatmap.ai/deep-dive/DUOL) |
FY26 DAU Growth Target | Approximately 20% year-over-year [[^]](https://www.reuters.com/business/finance/duolingo-prioritizes-user-growth-over-monetization-forecasts-softer-bookings-2026-02-26/)[[^]](https://www.marketbeat.com/instant-alerts/duolingo-q4-earnings-call-highlights-2026-02-26/) |
Q1 2026 Daily Active Users (DAUs) | 56.5 million [[^]](https://longbridge.com/topics/40419830) |

**Apple and Google policy changes pose a significant risk to Duolingo**

Apple and Google policy changes pose a significant risk to Duolingo. Duolingo's user acquisition funnel in H2 2026 could face substantial impact from evolving app store policies by Apple and Google. These platforms are crucial for Duolingo, processing over **85%** of its revenue, dictating app store commissions, and controlling application visibility [[^]](https://moatmap.ai/deep-dive/DUOL). Any adverse policy adjustments, particularly those affecting the web purchase flows that Duolingo utilizes to bypass high commission fees, could jeopardize its efforts to improve profit margins [[^]](https://moatmap.ai/deep-dive/DUOL).

Duolingo aims for user growth and efficient monetization, not increased ad load. For fiscal 2026, Duolingo has adopted an engagement-first strategy, targeting approximately **20%** year-over-year Daily Active User (DAU) growth, with an ambitious goal of 100 million DAUs by 2028 [[^]](https://www.reuters.com/business/finance/duolingo-prioritizes-user-growth-over-monetization-forecasts-softer-bookings-2026-02-26/)[[^]](https://www.marketbeat.com/instant-alerts/duolingo-q4-earnings-call-highlights-2026-02-26/). In H2 2026, the company intends to maintain user experience by avoiding an increase in its ad load, instead focusing on boosting monetization efficiency through direct advertising deals that secure higher-quality CPMs and by experimenting with language-specific advertisements [[^]](https://longbridge.com/en/topics/38929594)[[^]](https://www.marketbeat.com/instant-alerts/duolingo-q4-earnings-call-highlights-2026-02-26/). As of Q1 2026, Duolingo reported 56.5 million DAUs, reflecting a **21%** year-over-year increase, and anticipates an acceleration in bookings growth during H2 2026 after a challenging Q2 comparison [[^]](https://longbridge.com/topics/40419830)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.tikr.com/blog/duolingo-q1-2026-earnings-daus-hit-21-growth-ebitda-margin-reaches-29). Notably, available research does not identify external shifts in digital advertising costs as a factor influencing Duolingo's user acquisition funnel in H2 2026 [[^]](https://longbridge.com/en/topics/38929594).

## What Could Change the Odds

**The immediate catalyst for investors is Duolingo's Q2 2026 earnings release, expected on August 5, 2026 [[^]](https://invezz.com/news/2026/07/28/duolingo-stock-has-crawled-back-will-these-gains-hold-as-growth-slows/)[[^]](https://stockstotrade.com/news/duolingoinc-duol-news-2026_07_17-2/)[[^]](https://www.zacks.com/stock/news/2963242/duolingo-inc-duol-expected-to-beat-earnings-estimates-can-the-stock-move-higher?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_9-2963242)[[^]](https://www.zacks.com/stock/news/2961921/duolingo-inc-duol-just-reclaimed-the-20-day-moving-average?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|20_day_moving_average_(yseop)[[^]](https://invezz.com/news/2026/07/28/duolingo-stock-has-crawled-back-will-these-gains-hold-as-growth-slows/)[[^]](https://www.defenseworld.net/2026/07/27/california-public-employees-retirement-system-sells-4208-shares-of-duolingo-inc-duol.html)[[^]](https://www.fool.com/investing/2026/07/24/why-duolingo-stock-plunged-10-this-week/)[[^]](https://www.zacks.com/stock/news/2957640/duolingo-inc-duol-stock-drops-despite-market-gains-important-facts-to-note?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_6-2957640).** This event will provide the next update on Daily Active Users (DAUs) [[^]](https://invezz.com/news/2026/07/28/duolingo-stock-has-crawled-back-will-these-gains-hold-as-growth-slows/)[[^]](https://stockstotrade.com/news/duolingoinc-duol-news-2026_07_17-2/)[[^]](https://www.zacks.com/stock/news/2963242/duolingo-inc-duol-expected-to-beat-earnings-estimates-can-the-stock-move-higher?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_9-2963242)[[^]](https://www.zacks.com/stock/news/2961921/duolingo-inc-duol-just-reclaimed-the-20-day-moving-average?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|20_day_moving_average_(yseop)[[^]](https://invezz.com/news/2026/07/28/duolingo-stock-has-crawled-back-will-these-gains-hold-as-growth-slows/)[[^]](https://www.defenseworld.net/2026/07/27/california-public-employees-retirement-system-sells-4208-shares-of-duolingo-inc-duol.html)[[^]](https://www.fool.com/investing/2026/07/24/why-duolingo-stock-plunged-10-this-week/)[[^]](https://www.zacks.com/stock/news/2957640/duolingo-inc-duol-stock-drops-despite-**market**-gains-important-facts-to-note?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_6-2957640). In Q1 2026 (ended March 31, 2026), Duolingo reported 56.5 million DAUs, a **21%** increase year-over-year from 46.6 million in the prior-year quarter [[^]](https://investors.duolingo.com/static-files/aab30d54-eb91-422e-b365-c03859fea85c)[[^]](https://investors.duolingo.com/static-files/37b98739-93ae-4b0e-b38b-ec1fcb8d6c49)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.zacks.com/stock/news/2963242/duolingo-inc-duol-expected-to-beat-earnings-estimates-can-the-stock-move-higher?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_9-2963242)[[^]](https://www.zacks.com/stock/news/2961921/duolingo-inc-duol-just-reclaimed-the-20-day-moving-average?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|20_day_moving_average_(yseop)[[^]](https://invezz.com/news/2026/07/28/duolingo-stock-has-crawled-back-will-these-gains-hold-as-growth-slows/)[[^]](https://www.defenseworld.net/2026/07/27/california-public-employees-retirement-system-sells-4208-shares-of-duolingo-inc-duol.html)[[^]](https://www.fool.com/investing/2026/07/24/why-duolingo-stock-plunged-10-this-week/)[[^]](https://www.zacks.com/stock/news/2957640/duolingo-inc-duol-stock-drops-despite-**market**-gains-important-facts-to-note?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_6-2957640). The resilience of DAU growth, at a strong double-digit rate, remains a key focus [[^]](https://www.fool.com/investing/2026/07/24/why-duolingo-stock-plunged-10-this-week/)[[^]](https://www.zacks.com/stock/news/2957640/duolingo-inc-duol-stock-drops-despite-**market**-gains-important-facts-to-note?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_6-2957640).

**The primary strategic catalyst for 2026 is a deliberate pivot to prioritize user growth and teaching efficacy over near-term monetization [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-fourth-quarter-and-full-year-2025-results)[[^]](https://www.tikr.com/blog/duolingo-stock-fell-70-in-one-year-while-revenue-surged-40-is-a-2026-rebound-coming)[[^]](https://www.fool.com/investing/2026/07/24/why-duolingo-stock-plunged-10-this-week/)[[^]](https://www.zacks.com/stock/news/2957640/duolingo-inc-duol-stock-drops-despite-market-gains-important-facts-to-note?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_6-2957640).** This strategy includes expanding AI features, such as Video Call with Lily, to free users, with a medium-term goal of 100 million DAUs by 2028 [[^]](https://investors.duolingo.com/news-releases/news-release-details/duolingo-reports-fourth-quarter-and-full-year-2025-results)[[^]](https://www.tikr.com/blog/duolingo-stock-fell-70-in-one-year-while-revenue-surged-40-is-a-2026-rebound-coming). This emphasis on user growth may pressure near-term profitability and adjusted EBITDA margins due to AI investment [[^]](https://www.tikr.com/blog/duolingos-margins-are-set-to-shrink-through-2026-heres-why-thats-the-plan)[[^]](https://minnowstreet.com/articles/duolingo-stock-analysis)[[^]](https://www.fool.com/investing/2026/07/24/why-duolingo-stock-plunged-10-this-week/)[[^]](https://www.zacks.com/stock/news/2957640/duolingo-inc-duol-stock-drops-despite-**market**-gains-important-facts-to-note?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|yseop_template_6-2957640). For full-year 2026, Duolingo's guidance targets total bookings of **$1.27** billion to **$1.298** billion (10-**12%** growth) and revenue of **$1.197** billion to **$1.221** billion (15-**18%** growth), with an adjusted EBITDA margin of approximately **25%** [[^]](https://investors.duolingo.com/static-files/aab30d54-eb91-422e-b365-c03859fea85c)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026029790/q1fy26duolingo3-31x26share.htm)[[^]](https://www.sec.gov/Archives/edgar/data/1562088/000162828026012513/q4fy25duolingo12-31x25shar.htm). Bullish arguments center on the long-term potential of AI-driven engagement and user base expansion, while bearish concerns highlight decelerating bookings growth, potential EBITDA margin compression, and risks that the product strategy fails to sustainably re-accelerate growth [[^]](https://invezz.com/news/2026/07/28/duolingo-stock-has-crawled-back-will-these-gains-hold-as-growth-slows/)[[^]](https://www.tikr.com/blog/duolingo-stock-fell-70-in-one-year-while-revenue-surged-40-is-a-2026-rebound-coming)[[^]](https://www.tikr.com/blog/duolingos-margins-are-set-to-shrink-through-2026-heres-why-thats-the-plan)[[^]](https://minnowstreet.com/articles/duolingo-stock-analysis).

## Key Dates & Catalysts

- **Expiration:** May 27, 2027
- **Closes:** May 27, 2027

## Decision-Flipping Events

- The immediate catalyst for investors is Duolingo's Q2 2026 earnings release, expected on August 5, 2026 [^] [^] [^] [^] [^] [^] [^] [^] .
- This event will provide the next update on Daily Active Users (DAUs) [^] [^] [^] [^] [^] [^] [^] [^] .
- In Q1 2026 (ended March 31, 2026), Duolingo reported 56.5 million DAUs, a **21%** increase year-over-year from 46.6 million in the prior-year quarter [^] [^] [^] [^] [^] [^] [^] [^] [^] .
- The resilience of DAU growth, at a strong double-digit rate, remains a key focus [^] [^] .

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