# Williams-Sonoma total comparable brand growth in fiscal 2026

total comparable brand revenue growth in 2026

Updated: August 8, 2026

Category: Financials

Tags: KPIs

HTML: /markets/financials/kpis/williams-sonoma-total-comparable-brand-growth-in-fiscal-2026/

## Short Answer

**The model assigns meaningfully higher odds than the market for Williams-Sonoma's total comparable brand growth in fiscal 2026 to be Above 3% (20.0% model vs 0.0% market).** This view is driven by strong Q1 2026 comparable brand revenue growth of **4.8%**, which positions the company within its +**2.0%** to +**6.0%** full fiscal year guidance.

## Key Claims (January 2026)

**- - Comparable brand growth above 5% is probable, given Q1 2026 revenue up 4.8%.** - Fiscal 2026 growth aligns with company guidance of +**2.0%** to +**6.0%** and analyst consensus.

### Why This Matters (GEO)

- AI agents extract claims, not arguments.
- Improves citation probability in summaries and answer cards.
- Enables fact stitching across multiple sources.

## Executive Verdict

**Key takeaway.** The **model** sees a **20%** **probability** versus a 0c **market** price, indicating a 0.0x payout multiple despite strong Q1 2026 growth.

### Who Wins and Why

| Outcome | Market | Model | Why |
| --- | --- | --- | --- |
| Above 3% | 0.0% | 20.0% | Q1 2026 comparable brand growth of 4.8% already surpasses this, aligning with full-year guidance. |
| Above 4% | 0.0% | 20.0% | Q1 2026 comparable brand growth of 4.8% positions the company well within its fiscal year guidance. |
| Above 5% | 0.0% | 20.0% | Q1 2026 comparable brand growth of 4.8% and positive market sentiment support this potential. |

## Model vs Market

| Outcome | Market Probability | Octagon Model Probability |
| --- | --- | --- |
| Above 3% | 0.0% | 20.0% |
| Above 4% | 0.0% | 20.0% |
| Above 5% | 0.0% | 20.0% |
| Above 6% | 0.0% | 10.0% |
| Above 7% | 0.0% | 3.0% |

- Expiration: June 15, 2027

## Market Behavior & Price Dynamics

This market shows a single, sharp upward movement, with price jumping from an opening of 1.0% to its current 90.0%. The entire 89.0 percentage point spike occurred on August 7, 2026. With only two recorded data points, no meaningful price history, support, or resistance levels have been established. The overall trend is defined entirely by this one event.

The primary driver for the price surge was external market sentiment regarding the underlying company. Williams-Sonoma's stock (WSM) reached a new 52-week high on August 5, 2026, two days prior to the move in this prediction contract. This suggests the market price was adjusted to reflect positive momentum in the company's equity.

Critically, the market has registered zero total volume. The 90.0% price level is not supported by any trading activity. This indicates the current price reflects an initial quote or a single participant's untested position, not a consensus formed through transactions. While the price implies high confidence in Williams-Sonoma's 2026 growth, the absence of volume suggests this sentiment is illiquid and lacks conviction.

## Significant Price Movements

#### 📈 August 07, 2026: 89.0pp spike

Price increased from 1.0% to 90.0%

**Outcome:** Above 3%

**What happened:** The primary driver of the prediction market price spike was the strong market sentiment surrounding Williams-Sonoma, evidenced by its stock reaching a new 52-week high on August 5, 2026, just two days prior to the movement [[^]](https://www.tickerreport.com/banking-finance/13529547/williams-sonoma-nysewsm-reaches-new-12-month-high-should-you-buy.html)[[^]](https://www.barchart.com/stocks/quotes/WSM). This milestone followed a summer of robust performance and analyst upgrades, reaffirming investor confidence that the company would achieve "Above 3%" comparable brand growth for fiscal 2026, despite Q1 results (4.8%) already exceeding this threshold in May 2026 [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.tickerreport.com/banking-finance/13529547/williams-sonoma-nysewsm-reaches-new-12-month-high-should-you-buy.html). This traditional news and market structure factor likely acted as a strong re-affirmation within the prediction market. Based on the provided research, social media activity was irrelevant to this price movement.

## Contract Snapshot

This market resolves YES if Williams-Sonoma's total comparable brand growth in fiscal 2026 is above 3%. Conversely, it resolves NO if the total comparable brand growth is 3% or less. Trading for this market ends on March 17, 4:00 PM EDT, with a maximum payout date of June 15, 2027.

## Market Discussion

Williams-Sonoma announced fiscal 2026 guidance projecting total comparable brand revenue growth in the range of +2.0% to +6.0% [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.marketscreener.com/news/williams-sonoma-inc-provides-earnings-guidance-for-the-year-2026-ce7e5ed9db80f325)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.stocktitan.net/sec-filings/WSM/8-k-williams-sonoma-inc-reports-material-event-3b02a4a7224c.html). The company reported actual comparable brand growth of +4.8% in the first quarter of fiscal 2026, with all brands, including West Elm (+8.5%) and Williams Sonoma (+5.0%), delivering positive comparable growth [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.stocktitan.net/sec-filings/WSM/8-k-williams-sonoma-inc-reports-material-event-3b02a4a7224c.html)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081905Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=d24219a0bca33c36841609b0a7145a0ac83fbb88652c8b3264eb01fc8661cb37#page=1)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081905Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=d24219a0bca33c36841609b0a7145a0ac83fbb88652c8b3264eb01fc8661cb37#page=3)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081905Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=d24219a0bca33c36841609b0a7145a0ac83fbb88652c8b3264eb01fc8661cb37#page=2). Sentiment analysis for WSM is mixed, with some indicators showing bullish sentiment while a prediction market is tracking whether total comparable brand growth will exceed 3% for the full fiscal year [[^]](https://kalshi.com/markets/kxwsma/williams-sonoma-annual-kpi/kxwsma-27marcomp)[[^]](https://altindex.com/ticker/wsm/sentiment)[[^]](https://altindex.com/ticker/wsm/stocktwits-mentions).

## Market Data

| Contract | Yes Bid | Yes Ask | Last Price | Volume | Open Interest |
| --- | --- | --- | --- | --- | --- |
| Above 3% | 90% | 98% | 0% | $0 | $0 |
| Above 4% | 66% | 74% | 0% | $0 | $0 |
| Above 5% | 26% | 34% | 0% | $0 | $0 |
| Above 6% | 2% | 10% | 0% | $0 | $0 |
| Above 7% | 1% | 5% | 0% | $0 | $0 |

## What is the consensus among financial analysts regarding Williams-Sonoma's fiscal 2026 growth, and how do their assumptions compare to the company's official guidance?

Fiscal 2026 Comparable Brand Revenue Growth Guidance | +2.0% to +6.0% (fiscal 2026) [[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000030/exhibit991fy2025q4earnings.htm)[[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/) |
Fiscal 2026 Total Net Revenue Growth Consensus | 2.7% to 6.7% (fiscal 2026) [[^]](https://finance.yahoo.com/quote/WSM/analysis/)[[^]](https://stockanalysis.com/stocks/wsm/forecast/)[[^]](https://uk.marketscreener.com/news/williams-sonoma-s-initial-2026-guidance-is-achievable-street-estimates-to-move-higher-rbc-says-ce7e5ededf8df322) |
Macroeconomic Assumption for Guidance | No material changes in housing turnover or interest rates [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/) |

**Williams-Sonoma’s fiscal 2026 growth outlook aligns with analyst expectations**

Williams-Sonoma’s fiscal 2026 growth outlook aligns with analyst expectations. The company has officially guided for comparable brand revenue growth to be in the range of +**2.0%** to +**6.0%** for fiscal 2026 [[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000030/exhibit991fy2025q4earnings.htm)[[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/). Financial analysts generally consider this guidance achievable and consistent with their broader growth expectations for the company [[^]](https://finance.yahoo.com/quote/WSM/analysis/)[[^]](https://stockanalysis.com/stocks/wsm/forecast/)[[^]](https://uk.marketscreener.com/news/williams-sonoma-s-initial-2026-guidance-is-achievable-street-estimates-to-move-higher-rbc-says-ce7e5ededf8df322). Consensus estimates among financial analysts for annual total net revenue growth are observed to track closely to the company's guided range of **2.7%** to **6.7%** [[^]](https://finance.yahoo.com/quote/WSM/analysis/)[[^]](https://stockanalysis.com/stocks/wsm/forecast/)[[^]](https://uk.marketscreener.com/news/williams-sonoma-s-initial-2026-guidance-is-achievable-street-estimates-to-move-higher-rbc-says-ce7e5ededf8df322).

Company guidance relies on stable macroeconomic conditions and anticipates geopolitical volatility. Williams-Sonoma's official guidance is predicated on the assumption that there will be no material changes to the macroeconomic environment, specifically regarding housing turnover or interest rates [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/). Additionally, the guidance incorporates expectations for ongoing volatility in global geopolitics, fuel prices, and trade policy [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/).

## How might shifts in the U.S. housing market and Federal Reserve interest rate policy through fiscal 2026 impact Williams-Sonoma's revenue growth?

Fiscal 2026 Revenue Growth Guidance | 0.00% to 3.00% (March 18, 2026 filing) [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000030/wsm-20260318.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081949Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=dc1ba87e291db4c2b898a076ff2fc24509a0ac0822dd23a9d03aa489765b09b3#page=2)[[^]](https://www.globenewswire.com/news-release/2026/05/11/3291938/0/en/Made-In-Cookware-Announces-National-Launch-at-Williams-Sonoma-Debuting-Precision-Engineered-Tennessee-Cast-Iron.html) |
Q1 2026 Comparable Brand Growth | Positive 1% [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/) |
U.S. Real GDP Growth | 2.0% in Q1 2026 [[^]](https://bea.gov/news/2026/gdp-advance-estimate-1st-quarter-2026)[[^]](https://www.newyorkfed.org/medialibrary/media/aboutthefed/pdf/2026/january-2026-iacfm-minutes) |

**Williams-Sonoma projects modest revenue growth amidst an uncertain economic outlook**

Williams-Sonoma projects modest revenue growth amidst an uncertain economic outlook. The company forecasts comparable brand revenue growth between **0.00%** and **3.00%** for fiscal 2026, a guidance characterized as "uncertain and dynamic" [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000030/wsm-20260318.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081949Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=dc1ba87e291db4c2b898a076ff2fc24509a0ac0822dd23a9d03aa489765b09b3#page=2)[[^]](https://www.globenewswire.com/news-release/2026/05/11/3291938/0/en/Made-In-Cookware-Announces-National-Launch-at-Williams-Sonoma-Debuting-Precision-Engineered-Tennessee-Cast-Iron.html). This outlook is based on the assumption that there will be no significant shifts in the current macroeconomic environment, specifically anticipating no meaningful recovery in the housing **market** and continued interest rate volatility [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.marketscreener.com/news/williams-sonoma-inc-provides-earnings-guidance-for-the-year-2026-ce7e5ed9db80f325). The U.S. housing **market** and Federal Reserve interest rate policy are identified as the primary determinants that will influence whether Williams-Sonoma's growth trends toward the upper or lower end of this projected range [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000030/wsm-20260318.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081949Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=dc1ba87e291db4c2b898a076ff2fc24509a0ac0822dd23a9d03aa489765b09b3#page=2)[[^]](https://www.globenewswire.com/news-release/2026/05/11/3291938/0/en/Made-In-Cookware-Announces-National-Launch-at-Williams-Sonoma-Debuting-Precision-Engineered-Tennessee-Cast-Iron.html).

High interest rates and housing **market** conditions pose significant challenges for retailers. The current environment is particularly challenging for discretionary home furnishing retailers due to macroeconomic headwinds, including high interest rates contributing to a "frozen housing **market**," ongoing inflationary pressures, and trade policies [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.seattletimes.com/business/americas-furniture-stores-struggle-to-survive-a-frozen-housing-**market**/). Federal Reserve interest rate policy directly impacts mortgage costs and overall housing activity, which in turn influences demand for Williams-Sonoma's core product offerings [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000030/wsm-20260318.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081949Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=dc1ba87e291db4c2b898a076ff2fc24509a0ac0822dd23a9d03aa489765b09b3#page=2)[[^]](https://www.globenewswire.com/news-release/2026/05/11/3291938/0/en/Made-In-Cookware-Announces-National-Launch-at-Williams-Sonoma-Debuting-Precision-Engineered-Tennessee-Cast-Iron.html). As of mid-2026, consumer surveys indicate that 30-year fixed mortgage rates are approximately 6.5-**6.7%** [[^]](https://www.newyorkfed.org/medialibrary/interactives/sce/sce/downloads/data/slide_deck_housing_2026_public.pdf). Despite these pressures, Williams-Sonoma reported a positive **1%** comparable brand growth in Q1 2026, and management reaffirmed its annual guidance in May 2026 [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/). The U.S. economy recorded **2.0%** real GDP growth in Q1 2026, with early 2026 monetary policy discussions contemplating maintaining or modestly cutting interest rates [[^]](https://bea.gov/news/2026/gdp-advance-estimate-1st-quarter-2026)[[^]](https://www.newyorkfed.org/medialibrary/media/aboutthefed/pdf/2026/january-2026-iacfm-minutes).

## How did Williams-Sonoma's comparable brand growth in the first half of fiscal 2026 compare to that of key competitors like RH and Crate & Barrel?

Williams-Sonoma Q1 FY2026 Comparable Brand Revenue Growth | 4.80% (quarter ended May 3, 2026) [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=17)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=16)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=10)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=9)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=2)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=3) |
Williams-Sonoma FY2026 Comparable Brand Revenue Growth Guidance | +2.0% to +6.0% [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/) |
RH Q1 FY2026 Total Revenue Change | 1.7% decrease [[^]](https://www.stocktitan.net/sec-filings/RH/8-k-rh-reports-material-event-ce155e25cd76.html)[[^]](https://finance.yahoo.com/markets/stocks/articles/rh-lifts-2026-outlook-q1-212036843.html) |

**Williams-Sonoma reported strong comparable brand revenue growth in Q1 2026**

Williams-Sonoma reported strong comparable brand revenue growth in Q1 2026.
Williams-Sonoma reported a **4.8%** increase in comparable brand revenue for the first quarter of fiscal 2026 [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/). More specifically, its total comparable brand revenue growth was **4.80%** for the quarter ended May 3, 2026 [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=17)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=16)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=10)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=9)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=2)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=3). The company reaffirmed its fiscal 2026 guidance for comparable brand revenue growth, projecting a range of +**2.0%** to +**6.0%** [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/). However, comparable brand growth figures for Williams-Sonoma's second quarter of fiscal 2026 are not available in the provided evidence, which is necessary for a complete first-half fiscal 2026 analysis [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=17)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=16)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=10)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=9)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=2)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=3).

Direct comparable brand growth for competitors is largely unavailable.
A comprehensive comparison of first-half fiscal 2026 comparable brand revenue across Williams-Sonoma, RH, and Crate & Barrel cannot be completed with the current data [[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=17)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=16)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=10)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=9)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=2)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=3). RH reported a **1.7%** decrease in total revenue for the first quarter of fiscal 2026 [[^]](https://www.stocktitan.net/sec-filings/RH/8-k-rh-reports-material-event-ce155e25cd76.html)[[^]](https://finance.yahoo.com/markets/stocks/articles/rh-lifts-2026-outlook-q1-212036843.html), but did not provide explicit comparable sales figures in a format directly comparable to Williams-Sonoma's disclosures [[^]](https://www.stocktitan.net/sec-filings/RH/8-k-rh-reports-material-event-ce155e25cd76.html)[[^]](https://finance.yahoo.com/markets/stocks/articles/rh-lifts-2026-outlook-q1-212036843.html)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=17)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=16)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=10)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=9)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=2)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=3). Crate & Barrel, as a private entity, does not publicly release official comparable sales data for Q1 2026, and no such comparable-brand disclosure or growth rate is present in the provided sources [[^]](https://ecdb.com/resources/sample-data/retailer/crateandbarrel)[[^]](https://gripsintelligence.com/insights/retailers/crateandbarrel.com)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=17)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=16)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=10)[[^]](https://octagonai.co/files/sec-filings/719955/0000719955-26-000131/wsm-20260503.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081954Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=8d21ef26de3c57ad22571b0fbfc463f9e658167c0e0377ccb8c8811ea82f5ef4#page=9)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=2)[[^]](https://octagonai.co/files/transcripts/WSM/WSM_Q1_2026.pdf?response-content-disposition=inline&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=663e4f53311b0b0fa6c9e0c596c6bb4c%2F20260808%2Fus-east-**1%**2Fs3%2Faws4_request&X-Amz-Date=20260808T081955Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c4aed836aeee62ad71e33a3da9b121af48a50d3882644771ecd025fdf1fd3340#page=3).

## Which of Williams-Sonoma's major brands—Pottery Barn, West Elm, or the Williams Sonoma brand—is expected to contribute most to comparable revenue growth in fiscal 2026?

Overall Comparable Brand Revenue Growth Guidance | 2% to 6% (fiscal year 2026) [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.hometextilestoday.com/financial-results/west-elm-leads-the-field-in-strong-q1-at-williams-sonoma-inc/)[[^]](https://www.metatrader.com/en/symbols/nyse/wsm/documents/272775-quarterly-report-q1-fy2026) |
West Elm Comparable Revenue Growth | 8.5% (Q1 fiscal 2026) [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.metatrader.com/en/symbols/nyse/wsm/documents/272775-quarterly-report-q1-fy2026) |
Williams Sonoma Comparable Revenue Growth | 5.0% (Q1 fiscal 2026) [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.metatrader.com/en/symbols/nyse/wsm/documents/272775-quarterly-report-q1-fy2026) |

**Williams-Sonoma has not provided specific brand growth targets for fiscal 2026**

Williams-Sonoma has not provided specific brand growth targets for fiscal 2026. Therefore, there is insufficient official information to conclusively determine which of its major brands—Pottery Barn, West Elm, or the Williams Sonoma brand—is expected to contribute most significantly to comparable revenue growth for the full fiscal year [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.hometextilestoday.com/financial-results/west-elm-leads-the-field-in-strong-q1-at-williams-sonoma-inc/)[[^]](https://www.metatrader.com/en/symbols/nyse/wsm/documents/272775-quarterly-report-q1-fy2026).

Company-wide guidance and Q1 results offer some insight into performance. Williams-Sonoma has issued an overarching comparable brand revenue growth guidance of **2%** to **6%** for fiscal year 2026 [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.hometextilestoday.com/financial-results/west-elm-leads-the-field-in-strong-q1-at-williams-sonoma-inc/)[[^]](https://www.metatrader.com/en/symbols/nyse/wsm/documents/272775-quarterly-report-q1-fy2026). Looking at the first quarter of fiscal 2026, West Elm demonstrated the strongest comparable revenue growth among its brands, achieving **8.5%**. The Williams Sonoma brand also performed well with **5.0%** growth, followed by Pottery Barn Kids and Teen at **4.5%**. Pottery Barn reported **1.0%** comparable revenue growth during the same period [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.metatrader.com/en/symbols/nyse/wsm/documents/272775-quarterly-report-q1-fy2026).

## How is Williams-Sonoma's capital allocation strategy for fiscal 2026, including share buybacks and dividends, impacting investments in growth initiatives?

Capital Expenditures | $275 million (fiscal 2026) [[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/) |
Dividend per Share | $0.76 (fiscal 2026, increased by 15%) [[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/) |
Total Net Revenue Growth Guidance | +2.7% to +6.7% (fiscal 2026) [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.marketscreener.com/news/williams-sonoma-inc-provides-earnings-guidance-for-the-year-2026-ce7e5ed9db80f325) |

**Williams-Sonoma balances growth investments with significant shareholder returns**

Williams-Sonoma balances growth investments with significant shareholder returns. The company's fiscal 2026 capital allocation strategy prioritizes funding core business operations and long-term growth initiatives. Concurrently, it commits to returning excess cash to shareholders through increased dividends and ongoing share repurchases, demonstrating a strategic balance between these priorities [[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/).

Fiscal 2026 plans include substantial growth investments and shareholder returns. Williams-Sonoma intends to allocate **$275** million in capital expenditures, focusing on key areas such as e-commerce, retail fleet optimization, and supply chain efficiency. In addition to these growth-oriented investments, the company has increased its dividend by **15%** to **$0.76** per share and continues its share repurchase programs [[^]](https://stockanalysis.com/stocks/wsm/transcripts/418921-q4-2026/).

The company projects positive revenue growth for fiscal 2026. Williams-Sonoma has provided guidance indicating expected comparable brand revenue growth in the range of +**2.0%** to +**6.0%**. For the same period, total net revenue growth is projected to be between +**2.7%** and +**6.7%** [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.marketscreener.com/news/williams-sonoma-inc-provides-earnings-guidance-for-the-year-2026-ce7e5ed9db80f325).

## What Could Change the Odds

**Williams-Sonoma reported 4.8% comparable brand revenue growth in Q1 2026 [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.zacks.com/stock/news/2970176/hvt-or-wsm-which-is-the-better-value-stock-right-now?cid=CS-STOCKNEWSAPI-FT-fundamental_analysis|yseop_template_3-2970176)[[^]](https://www.fool.com/coverage/filings/2026/07/31/williams-sonoma-s-ceo-sold-35-000-shares-for-usd7-7-million-what-does-that-mean-for-investors/)[[^]](https://www.defenseworld.net/2026/07/30/williams-sonoma-inc-nysewsm-receives-213-12-average-price-target-from-analysts.html)[[^]](https://www.zacks.com/stock/news/2962882/these-2-retail-and-wholesale-stocks-could-beat-earnings-why-they-should-be-on-your-radar?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|zacks_education_earnings_esp-2962882)[[^]](https://seekingalpha.com/article/4925705-why-williams-sonoma-keeps-winning-in-a-tough-industry)[[^]](https://www.defenseworld.net/2026/07/23/alamar-capital-management-llc-takes-position-in-williams-sonoma-inc-wsm.html).** For fiscal 2026, the company forecasts comparable brand revenue growth of **2.0%** to **6.0%** [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/), which implies growth could slow from the Q1 pace [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.zacks.com/stock/news/2970176/hvt-or-wsm-which-is-the-better-value-stock-right-now?cid=CS-STOCKNEWSAPI-FT-fundamental_analysis|yseop_template_3-2970176)[[^]](https://www.fool.com/coverage/filings/2026/07/31/williams-sonoma-s-ceo-sold-35-000-shares-for-usd7-7-million-what-does-that-mean-for-investors/)[[^]](https://www.defenseworld.net/2026/07/30/williams-sonoma-inc-nysewsm-receives-213-12-average-price-target-from-analysts.html)[[^]](https://www.zacks.com/stock/news/2962882/these-2-retail-and-wholesale-stocks-could-beat-earnings-why-they-should-be-on-your-radar?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|zacks_education_earnings_esp-2962882)[[^]](https://seekingalpha.com/article/4925705-why-williams-sonoma-keeps-winning-in-a-tough-industry)[[^]](https://www.defenseworld.net/2026/07/23/alamar-capital-management-llc-takes-position-in-williams-sonoma-inc-wsm.html). Full-year fiscal 2026 guidance includes total net revenue growth of **2.7%** to **6.7%** and an operating margin between **17.5%** and **18.1%** [[^]](https://ir.williams-sonomainc.com/investor-information/news-releases/news-release-details/2026/Williams-Sonoma-Inc--announces-strong-first-quarter-2026-results/default.aspx)[[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000030/exhibit991fy2025q4earnings.htm). Q2 2026 financial results are scheduled for release on August 26, 2026 [[^]](https://www.tipranks.com/stocks/wsm/earnings).

**External market catalysts and risks for fiscal 2026 encompass housing market volatility, interest rates, geopolitical instability, and trade policy [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000030/exhibit991fy2025q4earnings.htm).** Section 122 tariffs are assumed to be replaced at similar rates after July 2026 [[^]](https://www.fool.com/earnings/call-transcripts/2026/05/21/williams-sonoma-wsm-q1-2026-earnings-transcript/)[[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000030/exhibit991fy2025q4earnings.htm). Consumer spending remains uneven and selective, especially for big-ticket home purchases [[^]](https://www.zacks.com/stock/news/2970176/hvt-or-wsm-which-is-the-better-value-stock-right-now?cid=CS-STOCKNEWSAPI-FT-fundamental_analysis|yseop_template_3-2970176)[[^]](https://www.fool.com/coverage/filings/2026/07/31/williams-sonoma-s-ceo-sold-35-000-shares-for-usd7-7-million-what-does-that-mean-for-investors/)[[^]](https://www.defenseworld.net/2026/07/30/williams-sonoma-inc-nysewsm-receives-213-12-average-price-target-from-analysts.html)[[^]](https://www.zacks.com/stock/news/2962882/these-2-retail-and-wholesale-stocks-could-beat-earnings-why-they-should-be-on-your-radar?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|zacks_education_earnings_esp-2962882)[[^]](https://seekingalpha.com/article/4925705-why-williams-sonoma-keeps-winning-in-a-tough-industry)[[^]](https://www.defenseworld.net/2026/07/23/alamar-capital-management-llc-takes-position-in-williams-sonoma-inc-wsm.html). Additionally, recent insider selling, such as CEO Laura Alber's share sale on 2026-07-15 under a pre-arranged plan, could impact sentiment [[^]](https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/exhibit991fy2026q1earnings.htm)[[^]](https://www.youtube.com/watch?v=xnEx6bGK2SU)[[^]](https://www.zacks.com/stock/news/2970176/hvt-or-wsm-which-is-the-better-value-stock-right-now?cid=CS-STOCKNEWSAPI-FT-fundamental_analysis|yseop_template_3-2970176)[[^]](https://www.fool.com/coverage/filings/2026/07/31/williams-sonoma-s-ceo-sold-35-000-shares-for-usd7-7-million-what-does-that-mean-for-investors/)[[^]](https://www.defenseworld.net/2026/07/30/williams-sonoma-inc-nysewsm-receives-213-12-average-price-target-from-analysts.html)[[^]](https://www.zacks.com/stock/news/2962882/these-2-retail-and-wholesale-stocks-could-beat-earnings-why-they-should-be-on-your-radar?cid=CS-STOCKNEWSAPI-FT-tale_of_the_tape|zacks_education_earnings_esp-2962882)[[^]](https://seekingalpha.com/article/4925705-why-williams-sonoma-keeps-winning-in-a-tough-industry)[[^]](https://www.defenseworld.net/2026/07/23/alamar-capital-management-llc-takes-position-in-williams-sonoma-inc-wsm.html).

## Key Dates & Catalysts

- **Expiration:** June 15, 2027
- **Closes:** June 15, 2027

## Decision-Flipping Events

- Williams-Sonoma reported **4.8%** comparable brand revenue growth in Q1 2026 [^] [^] [^] [^] [^] [^] [^] [^] [^] .
- For fiscal 2026, the company forecasts comparable brand revenue growth of **2.0%** to **6.0%** [^] [^] [^] , which implies growth could slow from the Q1 pace [^] [^] [^] [^] [^] [^] [^] .
- Full-year fiscal 2026 guidance includes total net revenue growth of **2.7%** to **6.7%** and an operating margin between **17.5%** and **18.1%** [^] [^] [^] .
- Q2 2026 financial results are scheduled for release on August 26, 2026 [^] .

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## Historical Resolutions

No historical resolution data available for this series.

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