# What will BJ's Wholesale say during their next earnings call?

On Aug 21, 2026

Updated: August 19, 2026

Category: Mentions

Tags: Earnings

HTML: /markets/mentions/earnings/what-will-bj-s-wholesale-say-during-their-next-earnings-call/

## Short Answer

**Key takeaway.** Both the **model** and the **market** expect Digital, with no compelling evidence of mispricing.

## Key Claims (January 2026)

**- - New Q3/Q4 2026 club openings may impact future General Merchandise sales.** - Own Brand penetration reached **27%** of total sales by mid-2026.
- Gasoline price differentials throughout Q2 2026 are widely trackable.

### Why This Matters (GEO)

- AI agents extract claims, not arguments.
- Improves citation probability in summaries and answer cards.
- Enables fact stitching across multiple sources.

## Executive Verdict

**Key takeaway.** At 80c, the **market** is 6.3pp above the **73.7%** **model**, possibly pricing in BJ's 2026 club expansion plans.

### Who Wins and Why

| Outcome | Market | Model | Why |
| --- | --- | --- | --- |
| ExpressPay | 80.0% | 73.7% | ExpressPay technology improves checkout efficiency and customer convenience. |
| General Merchandise | 93.0% | 90.8% | General merchandise is a core sales category for wholesale clubs. |
| Diesel | 25.0% | 13.7% | BJ's Wholesale may discuss Diesel brand merchandise performance or new partnerships. |

## Model vs Market

| Outcome | Market Probability | Octagon Model Probability |
| --- | --- | --- |
| ExpressPay | 80.0% | 73.7% |
| General Merchandise | 93.0% | 90.8% |
| Diesel | 25.0% | 13.7% |
| Gasoline | 83.0% | 77.6% |
| Renewal Rate | 86.0% | 81.5% |
| Digital | 93.0% | 90.8% |
| Own Brand | 85.0% | 80.2% |
| Ask Bev | 33.0% | 20.4% |
| Egg | 50.0% | 37.4% |
| Rotterdam | 69.0% | 59.7% |
| Fuel | 69.0% | 59.7% |
| Wellesley Farms | 30.0% | 17.8% |
| Tally | 35.0% | 22.2% |
| Curbside | 64.0% | 53.6% |

- Expiration: December 31, 2026

## Market Behavior & Price Dynamics

This contract repriced violently higher on August 19, jumping 74 percentage points from 6.0% to 80.0%. This single-day move accounts for the entirety of the market's upward trend. The provided context indicates there is no verifiable driver for this spike; research found no specific news, social media activity, or other catalyst coinciding with the move. The price has held at the 80.0% level since the event.

Total volume stands at 1,117 contracts. The extreme price movement without a clear public catalyst suggests either a thinly traded market or a significant repricing based on a private information flow. The 80.0% level now acts as established resistance. The market sentiment has shifted decisively, with the current price reflecting high conviction that BJ's Wholesale will mention "Digital" during its earnings call on August 21.

## Significant Price Movements

#### 📈 August 19, 2026: 87.0pp spike

Price increased from 6.0% to 93.0%

**Outcome:** Digital

**What happened:** There is no verifiable evidence to identify a primary driver for an 87.0 percentage point spike in the "Digital" outcome for BJ's Wholesale Club on August 19, 2026 [[^]](https://polymarket.com/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/uk/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/hi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/vi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16). Research indicates no specific social media activity, such as posts from influential figures or viral narratives, coinciding with or leading up to this reported spike [[^]](https://polymarket.com/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/uk/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/hi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/vi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16). While BJ's Wholesale Club is expected to hold its earnings call on August 21, 2026, no related news or announcements correspond to the specified price movement date [[^]](https://www.morningstar.com/news/business-wire/20260723432392/bjs-wholesale-club-announces-second-quarter-fiscal-2026-earnings-conference-call-date)[[^]](https://www.marketbeat.com/stocks/NYSE/BJ/earnings/)[[^]](https://polymarket.com/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16). Therefore, social media activity appears irrelevant to this reported market movement based on the available information.

## Contract Snapshot

The provided content does not explicitly state the conditions that trigger a 'YES' or 'NO' resolution for whether specific terms like 'Fuel,' 'Curbside,' or 'Egg' will be said during BJ's Wholesale's next earnings call. The market began on Friday, August 21, 8:00 am EDT, with a maximum payout date of December 31, 2026. A 3.25% interest rate is noted for the 'Egg' sub-market.

## Market Discussion

BJ's Wholesale Club is scheduled to announce its second quarter fiscal 2026 earnings on Friday, August 21, 2026, with a conference call at 8:00 a.m. ET [[^]](https://www.morningstar.com/news/business-wire/20260723432392/bjs-wholesale-club-announces-second-quarter-fiscal-2026-earnings-conference-call-date)[[^]](https://www.marketbeat.com/stocks/NYSE/BJ/earnings/)[[^]](https://nextearningsdate.com/bj-s-wholesale-club.html). Analysts generally expect non-GAAP EPS of $1.16 to $1.17 and revenue between $5.89 billion and $5.97 billion for the quarter, with financial markets actively tracking whether the non-GAAP EPS will exceed the $1.16 consensus estimate [[^]](https://www.zacks.com/stock/news/2974974/bjs-wholesale-club-bj-earnings-expected-to-grow-what-to-know-ahead-of-next-weeks-release)[[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html)[[^]](https://polymarket.com/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://www.dailypolitical.com/2026/08/18/bjs-wholesale-club-bj-to-release-earnings-on-friday.html)[[^]](https://polymarket.com/uk/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/hi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/vi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/ja/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16). Public discussion also indicates scrutiny on BJ's performance, particularly concerning traffic growth, pricing power, and supply chain efficiency [[^]](https://sentiment-trading.com/articles/bjs-q2-2026-earnings-expect-11-revenue-growth-amid-retail-shakeup/)[[^]](https://altindex.com/earnings-calendar/bj).

## Market Data

| Contract | Yes Bid | Yes Ask | Last Price | Volume | Open Interest |
| --- | --- | --- | --- | --- | --- |
| Ask Bev | 27% | 36% | 33% | $211 | $111 |
| Curbside | 56% | 65% | 64% | $1.52 | $1.52 |
| Diesel | 17% | 24% | 25% | $425.7 | $10.7 |
| Digital | 87% | 95% | 93% | $314 | $254 |
| Egg | 50% | 56% | 50% | $202 | $202 |
| ExpressPay | 73% | 83% | 80% | $1,117 | $1,117 |
| Fuel | 61% | 69% | 69% | $101.41 | $101.41 |
| Gasoline | 74% | 83% | 83% | $354.57 | $354.57 |
| General Merchandise | 85% | 94% | 93% | $721 | $383 |
| Own Brand | 76% | 85% | 85% | $310.37 | $102.37 |
| Renewal Rate | 77% | 86% | 86% | $320.28 | $109 |
| Rotterdam | 66% | 75% | 69% | $154 | $154 |
| Tally | 26% | 34% | 35% | $15.09 | $15.09 |
| Wellesley Farms | 22% | 31% | 30% | $21.18 | $21.18 |

## How do BJ's Wholesale and Costco's strategies on pricing and membership growth compare heading into the second half of 2026?

Costco U.S. and Canada Renewal Rate | 92.2% [[^]](https://brief.sharpertrades.com/consumer-stress-puts-walmart-costco-and-bjs-at-the-center-of-the-value-retail-trade/) |
BJ's Tenured-Member Renewal Rate | 90% [[^]](https://brief.sharpertrades.com/consumer-stress-puts-walmart-costco-and-bjs-at-the-center-of-the-value-retail-trade/) |
BJ's Anticipated Revenue Growth (YoY) | 9.5% to 11% [[^]](https://wallstreetwaves.com/bjs-wholesale-club-earnings-anticipated-to-rise-key-insights-before-next-weeks-report/) |

**Costco and BJ's differentiate through distinct market and pricing strategies**

Costco and BJ's differentiate through distinct **market** and pricing strategies. Costco operates with a global warehouse club **model**, characterized by an aggressive low-price strategy and high-margin membership fees, aiming for leadership in price reductions while being slow to increase them [[^]](https://brief.sharpertrades.com/consumer-stress-puts-walmart-costco-and-bjs-at-the-center-of-the-value-retail-trade/)[[^]](https://brimindinvest.com/compare/cost-vs-bj). In contrast, BJ's Wholesale employs a regional, grocery-focused approach, distinguishing itself by utilizing coupon stacking and a smaller club footprint to attract price-sensitive consumers [[^]](https://brief.sharpertrades.com/consumer-stress-puts-walmart-costco-and-bjs-at-the-center-of-the-value-retail-trade/)[[^]](https://brimindinvest.com/compare/cost-vs-bj).

Both companies exhibit strong membership loyalty, with BJ's forecasting growth. Costco reports a **92.2%** membership renewal rate in the U.S. and Canada, while BJ's maintains a **90%** tenured-member renewal rate as of mid-2026 [[^]](https://brief.sharpertrades.com/consumer-stress-puts-walmart-costco-and-bjs-at-the-center-of-the-value-retail-trade/)[[^]](https://brimindinvest.com/compare/cost-vs-bj). BJ's Wholesale Club is scheduled to announce its Q2 fiscal 2026 financial results on August 21, 2026 [[^]](https://wallstreetwaves.com/bjs-wholesale-club-earnings-anticipated-to-rise-key-insights-before-next-weeks-report/)[[^]](https://www.morningstar.com/news/business-wire/20260723432392/bjs-wholesale-club-announces-second-quarter-fiscal-2026-earnings-conference-call-date). Heading into the latter half of 2026, analysts anticipate revenue growth of approximately **9.5%** to **11%** year-over-year for BJ's, with consensus earnings estimates around **$1.16** per share [[^]](https://wallstreetwaves.com/bjs-wholesale-club-earnings-anticipated-to-rise-key-insights-before-next-weeks-report/)[[^]](https://sentiment-trading.com/articles/bjs-q2-2026-earnings-expect-11-revenue-growth-amid-retail-shakeup/).

## What key assumptions underpin analyst forecasts for BJ's Wholesale's Q2 2026 EPS to be between $1.16 and $1.17?

Q2 2026 EPS Forecast Range | $1.16 - $1.17 [[^]](https://ca.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://au.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html) |
Q2 2026 EPS Analyst Consensus | $1.16 [[^]](https://ca.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://au.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html) |
Key Assumptions | Robust membership fee income, operational discipline, value-oriented model [[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html)[[^]](https://www.weatherapi.com/expert-time/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-by-37-Despite-Stock-Pullback-57-10645)[[^]](https://www.worldweatheronline.com/first-dry/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-as-Wholesale-Club-Operator-Shows-Resilience-47-10341) |

**BJ's Wholesale's Q2 2026 EPS is projected between $1.16 and $1.17**

BJ's Wholesale's Q2 2026 EPS is projected between **$1.16** and **$1.17**. Analyst forecasts for BJ's Wholesale's Q2 2026 earnings per share (EPS) are expected to range from **$1.16** to **$1.17** [[^]](https://ca.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://au.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html). The current analyst consensus for the period stands at **$1.16**, aligning with broader **market** expectations [[^]](https://ca.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://au.finance.yahoo.com/quote/BJ/analysis/)[[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html).

Forecasts are primarily driven by several key performance assumptions. These projections are supported by critical assumptions regarding the company's performance [[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html)[[^]](https://www.weatherapi.com/expert-time/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-by-37-Despite-Stock-Pullback-57-10645)[[^]](https://www.worldweatheronline.com/first-dry/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-as-Wholesale-Club-Operator-Shows-Resilience-47-10341). Key factors include the expectation of robust membership fee income, recognized as a high-margin, recurring revenue source [[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html)[[^]](https://www.weatherapi.com/expert-time/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-by-37-Despite-Stock-Pullback-57-10645)[[^]](https://www.worldweatheronline.com/first-dry/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-as-Wholesale-Club-Operator-Shows-Resilience-47-10341). Analysts also emphasize operational discipline and effective cost management, particularly in controlling merchandise shrink [[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html)[[^]](https://www.weatherapi.com/expert-time/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-by-37-Despite-Stock-Pullback-57-10645)[[^]](https://www.worldweatheronline.com/first-dry/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-as-Wholesale-Club-Operator-Shows-Resilience-47-10341). Furthermore, it is assumed that BJ's Wholesale's value-oriented business **model** will enable it to maintain customer traffic and healthy margins even amidst evolving consumer spending habits and macroeconomic uncertainties [[^]](https://finance.yahoo.com/markets/stocks/articles/bjs-wholesale-club-bj-earnings-140001919.html)[[^]](https://www.weatherapi.com/expert-time/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-by-37-Despite-Stock-Pullback-57-10645)[[^]](https://www.worldweatheronline.com/first-dry/BJ-Q2-2026-Earnings-EPS-Beats-Estimates-as-Wholesale-Club-Operator-Shows-Resilience-47-10341).

## What are the projected financial impacts for Q3 and Q4 2026 from BJ's new club openings in Kentucky, Florida, and Indiana?

New Club Locations Announced | Kentucky (Frankfort), Florida (Ocala, Lecanto, Port St. Lucie), Indiana (Portage) [[^]](https://investors.bjs.com/press-releases/press-release-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://newsroom.bjs.com/press-releases/news-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://chainstoreage.com/bjs-sales-climb-10-open-five-new-clubs-heres-where)[[^]](https://shoppingcenterbusiness.com/bjs-wholesale-to-open-new-locations-in-three-states/) |
2026 New Club Openings Goal | 12 new clubs in 2026 [[^]](https://investors.bjs.com/press-releases/press-release-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://newsroom.bjs.com/press-releases/news-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://chainstoreage.com/bjs-sales-climb-10-open-five-new-clubs-heres-where)[[^]](https://shoppingcenterbusiness.com/bjs-wholesale-to-open-new-locations-in-three-states/) |
Projected Financial Impact 2026 | Slight SG&A deleverage throughout fiscal 2026 [[^]](https://stockanalysis.com/stocks/bj/transcripts/422154-q4-2026/)[[^]](https://www.marketbeat.com/earnings/reports/2026-3-5-bjs-wholesale-club-holdings-inc-stock/)[[^]](https://www.alphaspread.com/security/nyse/bj/investor-relations/earnings-call/q4-2026)[[^]](https://investor.wedbush.com/wedbush/article/stockstory-2026-3-6-bj-q4-deep-dive-guidance-disappoints-despite-membership-and-digital-gains) |

**BJ's Wholesale plans significant club expansion across several states in 2026**

BJ's Wholesale plans significant club expansion across several states in 2026. In May 2026, BJ's Wholesale announced plans to open new club locations in Frankfort, Kentucky; Ocala, Lecanto, and Port St. Lucie, Florida; and Portage, Indiana [[^]](https://investors.bjs.com/press-releases/press-release-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://newsroom.bjs.com/press-releases/news-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://chainstoreage.com/bjs-sales-climb-10-open-five-new-clubs-heres-where)[[^]](https://shoppingcenterbusiness.com/bjs-wholesale-to-open-new-locations-in-three-states/). These openings are part of the company's larger goal to launch a total of 12 new clubs during fiscal year 2026 [[^]](https://investors.bjs.com/press-releases/press-release-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://newsroom.bjs.com/press-releases/news-details/2026/BJs-Wholesale-Club-Accelerates-Growth-with-New-Locations-in-Kentucky-Florida-and-Indiana/default.aspx)[[^]](https://chainstoreage.com/bjs-sales-climb-10-open-five-new-clubs-heres-where)[[^]](https://shoppingcenterbusiness.com/bjs-wholesale-to-open-new-locations-in-three-states/).

New club openings are expected to cause slight SG&A deleverage. The projected financial impact for fiscal 2026, including the third and fourth quarters, indicates that management has guided for slight selling, general, and administrative (SG&A) deleverage [[^]](https://stockanalysis.com/stocks/bj/transcripts/422154-q4-2026/)[[^]](https://www.marketbeat.com/earnings/reports/2026-3-5-bjs-wholesale-club-holdings-inc-stock/)[[^]](https://www.alphaspread.com/security/nyse/bj/investor-relations/earnings-call/q4-2026)[[^]](https://investor.wedbush.com/wedbush/article/stockstory-2026-3-6-bj-q4-deep-dive-guidance-disappoints-despite-membership-and-digital-gains). This anticipated deleverage is primarily attributed to the costs associated with the accelerated new club openings and higher depreciation [[^]](https://stockanalysis.com/stocks/bj/transcripts/422154-q4-2026/)[[^]](https://www.marketbeat.com/earnings/reports/2026-3-5-bjs-wholesale-club-holdings-inc-stock/)[[^]](https://www.alphaspread.com/security/nyse/bj/investor-relations/earnings-call/q4-2026)[[^]](https://investor.wedbush.com/wedbush/article/stockstory-2026-3-6-bj-q4-deep-dive-guidance-disappoints-despite-membership-and-digital-gains).

An upcoming earnings call will provide fiscal 2026 performance details. BJ's Wholesale is scheduled to hold its second quarter fiscal 2026 earnings conference call on August 21, 2026, where further insights into the company's financial performance are expected [[^]](https://newsroom.bjs.com/press-releases/news-details/2026/BJs-Wholesale-Club-Announces-Second-Quarter-Fiscal-2026-Earnings-Conference-Call-Date/default.aspx)[[^]](https://www.marketbeat.com/stocks/NYSE/BJ/earnings/).

## What datasets are available to track regional gasoline price differentials between BJ's and its key competitors throughout Q2 2026?

OPIS Daily Price Monitoring | 5 million daily prices [[^]](https://dataweave.com/us/fuel-pricing-intelligence) |
DataWeave ZIP Code Coverage | 30,000+ ZIP codes [[^]](https://www.opis.com/product/pricing/retail-fuel-prices/) |
BJ's Gas Pricing Strategy | Maintain prices below average retail market rates [[^]](https://www.sec.gov/Archives/edgar/data/1531152/000153115226000007/bj-20260131.htm) |

**Multiple data sources are available for tracking regional gasoline price differentials**

Multiple data sources are available for tracking regional gasoline price differentials. These datasets, suitable for monitoring differences between BJ's and its key competitors throughout Q2 2026, include professional intelligence services and API-based platforms [[^]](https://dataweave.com/us/fuel-pricing-intelligence)[[^]](https://www.opis.com/product/pricing/retail-fuel-prices/). Specific providers such as OPIS monitor 5 million daily prices, while DataWeave offers hyperlocal insights across more than 30,000 ZIP codes [[^]](https://dataweave.com/us/fuel-pricing-intelligence)[[^]](https://www.opis.com/product/pricing/retail-fuel-prices/). Additional options encompass the bluedoor Gas Prices API and historical GasBuddy information, which is provided by PDI Technologies through the University of Chicago's Kilts Center [[^]](https://dataweave.com/us/fuel-pricing-intelligence)[[^]](https://www.opis.com/product/pricing/retail-fuel-prices/).

BJ's aims to offer competitive gas prices as a membership benefit. BJ's Wholesale's strategy involves maintaining gasoline prices below average retail **market** rates to demonstrate value to its members [[^]](https://www.sec.gov/Archives/edgar/data/1531152/000153115226000007/bj-20260131.htm). The company primarily competes with supercenters, supermarkets, and other warehouse clubs such as Costco and Sam's Club [[^]](https://www.sec.gov/Archives/edgar/data/1531152/000153115226000007/bj-20260131.htm)[[^]](https://bjsgasprice.com/blog/is-bjs-membership-worth-it-for-gas/)[[^]](https://eathealthy365.com/a-full-comparison-of-gas-at-costco-vs-bjs/). It is anticipated that the competitive dynamics of gas pricing, particularly between BJ's and Costco, will vary significantly by region during Q2 2026 [[^]](https://eathealthy365.com/a-comparison-of-gas-prices-at-costco-vs-bjs/)[[^]](https://eathealthy365.com/a-full-comparison-of-gas-at-costco-vs-bjs/).

## How does the market share of BJ's 'Own Brand' products compare to private label offerings from competitors like Costco and Walmart in mid-2026?

BJ's 'Own Brand' penetration (mid-2026) | Approximately 27% [[^]](https://koalagains.com/stocks/NYSE/BJ/business-and-moat)[[^]](https://storebrands.com/bjs-wholesale-approaches-30-own-brand-penetration-amid-continued-growth) |
BJ's 'Own Brand' penetration goal | 30% [[^]](https://koalagains.com/stocks/NYSE/BJ/business-and-moat)[[^]](https://storebrands.com/bjs-wholesale-approaches-30-own-brand-penetration-amid-continued-growth) |
Competitor private label penetration | Approximately 33-34% (Costco) or 33% (Sam's Club) [[^]](https://progressivegrocer.com/costco-bjs-and-sams-club-expand-store-brand-products)[[^]](https://storebrands.com/store-brands-grab-more-shelf-space-clubs)[[^]](https://www.numerator.com/press/top-5-private-label-brands-are-owned-by-walmart-krogers-smart-way-is-fastest-growing-store-brand-numerator-reports/) |

**BJ's 'Own Brand' penetration reached approximately 27% of total sales by mid-2026**

BJ's 'Own Brand' penetration reached approximately **27%** of total sales by mid-2026. As of mid-2026, BJ's Wholesale Club's 'Own Brand' products, including Wellsley Farms and Berkley Jensen, constituted approximately **27%** of its total merchandise sales [[^]](https://koalagains.com/stocks/NYSE/BJ/business-and-moat)[[^]](https://storebrands.com/bjs-wholesale-approaches-30-own-brand-penetration-amid-continued-growth). The company has publicly stated its intention to increase this figure, actively working towards achieving a **30%** penetration rate for its proprietary offerings [[^]](https://koalagains.com/stocks/NYSE/BJ/business-and-moat)[[^]](https://storebrands.com/bjs-wholesale-approaches-30-own-brand-penetration-amid-continued-growth).

BJ's 'Own Brand' penetration trails competitors like Costco and Sam's Club. This current penetration rate for BJ's 'Own Brand' products is lower compared to the private label offerings of its key competitors in the wholesale club **market** [[^]](https://progressivegrocer.com/costco-bjs-and-sams-club-expand-store-brand-products). For instance, Costco's widely recognized Kirkland Signature brand accounts for a significantly higher portion of its total sales, ranging from approximately **33%** to **34%** [[^]](https://progressivegrocer.com/costco-bjs-and-sams-club-expand-store-brand-products)[[^]](https://storebrands.com/store-brands-grab-more-shelf-space-clubs). Similarly, Walmart's Sam's Club also demonstrates stronger private label penetration, with its Member's Mark brand representing approximately **33%** of its sales [[^]](https://progressivegrocer.com/costco-bjs-and-sams-club-expand-store-brand-products)[[^]](https://www.numerator.com/press/top-5-private-label-brands-are-owned-by-walmart-krogers-smart-way-is-fastest-growing-store-brand-numerator-reports/).

## What Could Change the Odds

**BJ's Wholesale Club (NYSE: BJ) is scheduled to release its fiscal second-quarter 2026 financial results on Friday, August 21, 2026, before the market opens, with a conference call at 8:00 a.m.** ET [[^]](https://finance.yahoo.com/markets/stocks/articles/bj-wholesale-club-announces-second-104500206.html)[[^]](https://www.marketbeat.com/stocks/NYSE/BJ/earnings/)[[^]](https://rallies.ai/news/bjs-wholesale-club-updates-financial-calendar-sets-quarterly-earnings-call-9148ff708a1bf29a)[[^]](https://www.dailypolitical.com/2026/08/18/bjs-wholesale-club-bj-to-release-earnings-on-friday.html). Analysts estimate earnings of approximately **$1.16**–**$1.17** per share and revenue around **$5.89**–**$5.97** billion, representing year-over-year growth of about 9.5–**11%** in revenue [[^]](https://www.metatrader.com/en/news/zacks/3790349-bj-s-wholesale-club-bj-earnings-expected-to-grow-what-to)[[^]](https://sentiment-trading.com/articles/bjs-q2-2026-earnings-expect-11-revenue-growth-amid-retail-shakeup/)[[^]](https://wallstreetwaves.com/bjs-wholesale-club-earnings-anticipated-to-rise-key-insights-before-next-weeks-report/)[[^]](https://www.dailypolitical.com/2026/08/18/bjs-wholesale-club-bj-to-release-earnings-on-friday.html). The street consensus estimate for BJ's Wholesale Club's non-GAAP earnings per share (EPS) for the relevant quarter is **$1.16** [[^]](https://polymarket.com/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/uk/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/hi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16)[[^]](https://polymarket.com/vi/event/bj-quarterly-earnings-nongaap-eps-08-21-2026-1pt16).

**Market sentiment leans slightly bullish, with an Earnings ESP (Expected Surprise Prediction) of +0.39% [[^]](https://www.metatrader.com/en/news/zacks/3790349-bj-s-wholesale-club-bj-earnings-expected-to-grow-what-to)[[^]](https://wallstreetwaves.com/bjs-wholesale-club-earnings-anticipated-to-rise-key-insights-before-next-weeks-report/)[[^]](https://simplywall.st/stocks/us/consumer-retailing/nyse-bj/bjs-wholesale-club-holdings/news/what-bjs-wholesale-club-holdings-bjs-earnings-beat-optimism).** The company has a track record of consistently beating consensus EPS estimates, including a +**5.77%** surprise in the previous quarter [[^]](https://www.metatrader.com/en/news/zacks/3790349-bj-s-wholesale-club-bj-earnings-expected-to-grow-what-to)[[^]](https://wallstreetwaves.com/bjs-wholesale-club-earnings-anticipated-to-rise-key-insights-before-next-weeks-report/)[[^]](https://simplywall.st/stocks/us/consumer-retailing/nyse-bj/bjs-wholesale-club-holdings/news/what-bjs-wholesale-club-holdings-bjs-earnings-beat-optimism).

**Key takeaway.** Key catalysts and focus areas for investors include the durability of the membership-driven business **model**, margin pressure management, club expansion progress, and competitive positioning within the warehouse retail sector compared to peers like Walmart and Target [[^]](https://sentiment-trading.com/articles/bjs-q2-2026-earnings-expect-11-revenue-growth-amid-retail-shakeup/)[[^]](https://simplywall.st/stocks/us/consumer-retailing/nyse-bj/bjs-wholesale-club-holdings/news/what-bjs-wholesale-club-holdings-bjs-earnings-beat-optimism).

## Key Dates & Catalysts

- **Expiration:** December 31, 2026
- **Closes:** December 31, 2026

## Decision-Flipping Events

- BJ's Wholesale Club (NYSE: BJ) is scheduled to release its fiscal second-quarter 2026 financial results on Friday, August 21, 2026, before the **market** opens, with a conference call at 8:00 a.m.
- ET [^] [^] [^] [^] .
- Analysts estimate earnings of approximately **$1.16**–**$1.17** per share and revenue around **$5.89**–**$5.97** billion, representing year-over-year growth of about 9.5–**11%** in revenue [^] [^] [^] [^] .
- The street consensus estimate for BJ's Wholesale Club's non-GAAP earnings per share (EPS) for the relevant quarter is **$1.16** [^] [^] [^] [^] .

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