What will Starbucks say during their next earnings call?
Short Answer
1. Market Behavior & Drivers
- U.S. court vacated an unfair labor practice ruling against Starbucks in Q2 2026.
- New U.S. policies in Q2 2026 eased coffee import costs for businesses.
- Starbucks China's new high-protein latte line boosted market value on April 18.
- Market probability surged on April 18, coinciding with the China latte launch.
- Market probability experienced two significant drops in late April 2026.
Who Wins and Why
| Outcome | Market | Model | Why |
|---|---|---|---|
| Loyalty | 74.0% | 66.0% | Starbucks Rewards program is a consistent driver of customer engagement and sales. |
| Tariff | 87.0% | 82.9% | Global trade policies and potential tariffs could impact Starbucks' supply chain and costs. |
| Union | 23.0% | 12.2% | Ongoing labor unionization efforts and legal challenges persist for Starbucks' operations. |
| Comparable Sales | 25.0% | 18.0% | Comparable store sales growth is a primary indicator of Starbucks' retail performance. |
| Boyu | 90.0% | 86.8% | Discussions about Starbucks China joint venture may reference its private equity partner, Boyu Capital. |
2. Price Chart
Historical Price (Probability)
3. Significant Price Movements
Notable price changes detected in the chart, along with research into what caused each movement.
📉 April 28, 2026: 24.0pp drop
Price decreased from 44.0% to 20.0%
Outcome: Comparable Sales
📉 April 24, 2026: 10.0pp drop
Price decreased from 38.0% to 28.0%
Outcome: Comparable Sales
📈 April 18, 2026: 16.0pp spike
Price increased from 20.0% to 36.0%
Outcome: Comparable Sales
4. Market Data
Contract Snapshot
This market resolves to "Yes" if "Canada," or its plural or possessive form, is spoken by any Starbucks Corporation representative during their next earnings call (including the Q&A); otherwise, it resolves to "No." The outcome is primarily verified using video of the earnings call, or transcripts if video consensus cannot be reached, with the official Starbucks investor site as the source. The market opened April 17, 2026, for the earnings call on April 28, 2026, and will close after the outcome occurs or by September 30, 2026, with projected payouts 30 minutes later.
Available Contracts
Market options and current pricing
| Outcome bucket | Yes (price) | No (price) | Last trade probability |
|---|---|---|---|
| China | $0.99 | $0.02 | 98% |
| Protein | $0.97 | $0.04 | 96% |
| Boyu | $0.92 | $0.09 | 90% |
| Tariff | $0.87 | $0.19 | 87% |
| Loyalty | $0.77 | $0.24 | 74% |
| Smart Queue / SmartQ | $0.80 | $0.25 | 72% |
| Holiday | $0.70 | $0.38 | 62% |
| Canada | $0.36 | $0.65 | 36% |
| Promotion | $0.35 | $0.69 | 36% |
| Condiment Bar | $0.24 | $0.78 | 27% |
| Comparable Sales | $0.24 | $0.78 | 25% |
| Recycle / Recyclable | $0.27 | $0.77 | 23% |
| Union | $0.22 | $0.82 | 23% |
| Non Dairy | $0.22 | $0.81 | 22% |
| Oatmilk / Oat Milk | $0.12 | $0.89 | 12% |
| Peppermint | $0.04 | $0.97 | 4% |
Market Discussion
Limited public discussion available for this market.
5. Have Starbucks' Q2 2026 Sales Growth Estimates Been Revised Down?
| Q2 2026 Comparable Store Sales Growth Estimates | No final consensus analyst estimates found for North America and China [1] |
|---|---|
| JPMorgan Chase & Co. Price Target Revision | Raised to $100.00 [2] |
| Overall Analyst Revisions Since April 1, 2026 | Generally upward adjustments; no significant downward revisions [2] |
6. What was Starbucks' labor and unionization status in Q2 2026?
| Court Decision | NLRB unfair labor practice ruling against Starbucks vacated (April 2026) [1] |
|---|---|
| New Unionization Wave | No new wave (more than 10 stores/week) reported for Q2 2026 [1] |
| Individual Store Unionization | Several stores announced intent to unionize (April 2026) [2] |
Sources (6)
- 1NLRB must rethink ruling that Starbucks subpoenas were unlawful, US court rules | Reutersreuters.com
- 2Springfield Starbucks joins labor movement, union vote setyahoo.com
- 3Starbucks wins as court vacates NLRB unfair labor practice ruling | Human Resources Directorhcamag.com
- 4Baristas at "original" Starbucks announce intent to unionize — The STANDthestand.org
- 5Starbucks Union: Four Years, No Contract, New Proposal | QSR Proqsr.pro
- 6Starbucks strike forces talks — company answers with anti-union expansion – Struggle – La Luchastruggle-la-lucha.org
7. Did Starbucks Loyalty See Q2 2026 Growth from Promotions?
| Q2 2026 Average Ticket Size Increase | Not presented from alternative data sources [1] |
|---|---|
| Q2 2026 Transaction Frequency Increase | Not presented from alternative data sources [1] |
| Q2 2026 Loyalty Program Promotion Correlation | No explicit correlation reported [1] |
Sources (4)
- 1Bloomberg Second Measure - Unlock the power of transaction datasecondmeasure.com
- 2Starbucks card reloads slow down in 2025 | Earnest Analyticsearnestanalytics.com
- 3Starbucks' loyalty changes are drawing value-conscious customerscnbc.com
- 4Starbucks Coffee Company - Starbucks Announces Q2 Fiscal Year 2026 Results Conference Callinvestor.starbucks.com
8. How Do New Tariff Policies Impact U.S. Coffee Import Costs?
| Federal tariff refund portal operational | April 23, 2026 [1] |
|---|---|
| Coffee tariff exemption reported | March 9, 2026 [2] |
| Coffee tariff exemption effective since | November 13 (prior year) [2] |
9. Did Starbucks China's New Latte Line Boost Market Value?
| Product Launch Date | April 7, 2026 (China) [1] |
|---|---|
| China Strategy Focus | Health-conscious, high-protein offerings [2] |
| Analyst Outlook | Jefferies upgrade citing U.S. stabilization and positive China exposure [3] |
Sources (3)
- 1Starbucks China rolls out high-protein latte line nationwide to tap health trend - Chinadaily.com.cnchinadaily.com.cn
- 2Starbucks China Shifts To Health-Focused High Protein Offerings - CoffeeTalkcoffeetalk.com
- 3Starbucks upgraded by Jefferies as US stabilizes, China exposure shifts | NASDAQ:SBUX, XETRA:SRBproactiveinvestors.co.uk