Short Answer

Both the model and the market expect Rolex to release a steel GMT-Master II with a black and red Bezel this year, with no compelling evidence of mispricing.

1. Market Behavior & Drivers

This market is characterized by a stable, low-probability trading range, indicating consistent skepticism about the release of a steel GMT-Master II with a black and red bezel this year. The price opened at 10.0% and saw an early dip to a low of 5.0%, which has since served as a support level. The primary catalyst for this initial downward move appears to be news from April 2026 regarding the discontinuation of the steel "Pepsi" GMT-Master II. Reports suggested this was due to production difficulties with the red ceramic component. Traders likely interpreted this news as a signal that Rolex would be unable or unwilling to introduce a new model featuring red ceramic, causing the probability for a "Coke" bezel release to drop and then stabilize.
Since that initial drop, the price has traded sideways within a narrow channel, with resistance established near the 11.0% mark. The current price of 7.0% sits in the middle of this range. The total volume of 4,178 contracts suggests a reasonable level of trader engagement, but the lack of significant price swings indicates a market with low conviction and an absence of new, impactful information. The price action reflects a consensus that a release is unlikely, with sentiment firmly anchored by the reported manufacturing challenges associated with the red ceramic bezel.
Overall, the market sentiment is bearish. The stable, low-percentage price suggests that traders believe the production issues that reportedly led to the discontinuation of one iconic red-bezeled watch make the launch of another highly improbable in the same year. The established trading range between 5.0% and 11.0% represents the market's perceived boundaries of possibility, with little appetite to push the price outside these levels without a significant new development from the company.
  • Rolex's current GMT-Master II lineup lacks red bezel options.
  • Rolex's 2026 patent addresses durable red and black ceramic production.
  • The Pepsi GMT-Master II was discontinued in April 2026.
  • Rolex patent-to-model lead times typically span five to seven years.
  • Watches & Wonders, 2026, already concluded for major Rolex announcements.

Who Wins and Why

Outcome Market Model Why
a steel GMT-Master II with a black and red Bezel 7.0% 7.0% This specific GMT-Master II configuration is not typically part of annual new product launches.

Current Context

Rolex discontinued its steel Pepsi GMT-Master II, impacting the secondary market. The steel Pepsi GMT-Master II (reference 126710BLRO) was discontinued in April 2026 at Watches and Wonders, primarily due to reported production issues with the red ceramic component [1][2][3][4]. This discontinuation led to a notable increase in secondary market prices for the Pepsi model, which rose from approximately $18,000 to $21,000 between January and April 2026 [2].
Despite rumors, no new black and red GMT-Master II was released. As of May 2026, speculation regarding a new steel GMT-Master II with a black and red "Coke" bezel has not materialized, as no such model was introduced in 2026 [5][6][4]. Currently, the available steel GMT-Master II bezel options include black/blue, grey/black, and a green/black bezel found on the left-hand model [1][7].
A Rolex patent fuels speculation for a future black and red bezel. Nevertheless, a 2026 Rolex patent for a red/black ceramic bezel continues to fuel speculation about the potential future release of a "Coke" model [8].
Sources (8)
  1. 1The New GMT-Master II: Early Market Shock After the Pepsi Discontinuationluxurywatchesusa.com
  2. 2Watches & Wonders 2026: How Rolex Announcements Impact the Secondary Marketblogarama.com
  3. 3Fashion Briefing: Why Rolex discontinued one of its most iconic and coveted watch modelsglossy.co
  4. 4Rolex Discontinues Iconic Pepsi GMT-Master II and Cookie Monster Submariner Date in 2026 Shake-Upibtimes.com.au
  5. 5Every New Rolex 2026: 58 New References, Full Prices, Specs – WatchesOff5thwatchesoff5th.com
  6. 6Is Rolex GMT Master II Coke Replacing Pepsi at W&W 2026? – TPT Timepiece Tradingtimepiecetradingllc.com
  7. 7Rolex Pepsi GMT-Master II Discontinued at Watches 2026 | Hypebeasthypebeast.com
  8. 8Is the Rolex Coke Making a Comeback? – Distinctive Timedistinctivetime.com

2. Price Chart

Historical Price (Probability)

Outcome probability
Date

3. Market Data

Contract Snapshot

This market resolves to Yes if Rolex releases a steel GMT-Master II with a black and red Bezel to the public before January 1, 2027, with the outcome verified by Rolex. Otherwise, it resolves to No. The market opened on March 2, 2026, and will close early if the event occurs, or by December 31, 2026, at 11:59 pm EST if the event does not happen. Insider trading is prohibited for employees of source agencies or those with material, non-public information.

Available Contracts

Market options and current pricing

Outcome bucket Yes (price) No (price) Last trade probability
a steel GMT-Master II with a black and red Bezel $0.07 $0.94 7%

Market Discussion

The market indicates a very low probability (around 7%) for Rolex to release a steel GMT-Master II with a black and red bezel this year. Traders predominantly argue against it, with a key point being that if the existing "Pepsi" (blue/red) model faces discontinuation due to issues producing the red color, a new "Coke" (black/red) bezel would likely encounter similar manufacturing challenges. While the Watches and Wonders event was mentioned as a potential release window, no specific arguments were made in favor of a "Yes" outcome.

4. Trust Index

Octagon Trust Index Kalshi 69 Caution

Order book is critically thin.

Primary risk· Trade quality

How it adds up
Integrity80% of score84Good
Trade quality20% of score5Avoid

Includes the cost to trade: a $1,000 order can't be filled here because the order book is too thin.

Trust score69Caution

Weighted blend with hard caps — a critically weak safety pillar, or a severe trading anomaly, caps the total regardless of the rest. Full methodology · About the Trust Index

Trust profile
Integrity4 screens run · 6 don't apply
Market integrity
84Good

Outcome is hard to influence

No suspicious activity on any screen

Screened clean
Large tradesNo single trade dominates the tape. Clear
Thin-volume movesNo significant move Clear
Size patternsNo distribution read Clear
2 screens not run
Outcome control · doesn't apply to this market type
Thin-leg conviction · doesn't apply to this market type
Info fairness
80Good

Structural prior — no screens apply

No suspicious activity on any screen

Screened clean
Information exposureNo concentrated group can know the outcome materially early. Clear
4 screens not run
Move vs. catalyst · doesn't apply to this market type
Longshot repricing · doesn't apply to this market type
Pre-broadcast certainty · doesn't apply to this market type
Cross-venue timing · doesn't apply to this market type
Resolution quality
92Strong

Resolution mechanism is dependable

No suspicious activity on any screen

Resolution rules read: Clear

Liquidity
—

No reading right now

1 contract

a steel GMT-Master II with a black and red Bezel—
No recent trading to measure

No recent trading to measure

Move quality
—

No reading right now

1 contract

a steel GMT-Master II with a black and red Bezel—
No significant move (3d)

Price was stable over the last 3 days.

Rule clarity
100Clear

Counts toward Resolution quality, not here

1 contract

a steel GMT-Master II with a black and red Bezel100
Clear · high confidence

All checks pass

objective outcome · Clearofficial source · Cleartime boundary · Clear
Trade quality
5Avoid

Order book is critically thin

Thin market — entering or exiting at fair value will be difficult.

Liquidity unreadable

No significant moves to grade

$100 order: 16.0c slippage (~800% of a 2c contract)

$1,000 order: book too thin to fill

$10,000 order: book too thin to fill

a steel GMT-Master II with a black and red Bezel–Market scoreLiquidity–Move quality–Rule clarity100
Why this score
Liquidity
No recent trading to measure

No recent trading to measure

Move quality
No significant move (3d)

Price was stable over the last 3 days.

Rule clarity
100 · Clear · high confidence

All checks pass

objective outcome · Clearofficial source · Cleartime boundary · Clear

underwriting_v1.4 · computed Sep 23, 2026

5. How does Rolex's current GMT-Master II product lineup influence the strategic case for introducing a new steel 'Coke' model this year?

Pepsi GMT-Master II DiscontinuationApril 2026 [1][2][3][4]
Pepsi Secondary Market Price~$25,000 [5][3]
Red-black Cerachrom Bezel Patent Year2022 [6][7]
Rolex's current GMT-Master II lineup lacks red bezel options [8][5][9]. The existing steel GMT-Master II models, including the "Batman," "Batgirl," "Bruce Wayne" (grey-black), and "Sprite" (left-handed green-black), do not feature any red bezels [8][5][9]. This gap has become more pronounced following the discontinuation of the iconic steel "Pepsi" GMT-Master II (ref. 126710BLRO) in April 2026 [1][2][3][4]. Its removal from Rolex's official website and authorized dealers during Watches & Wonders 2026 created a significant strategic void in the market [1][2][3][4]. A new steel "Coke" model could strategically address this by capturing the demand displaced by the "Pepsi's" exit [5][10].
Strong demand for iconic bezel colors fuels 'Coke' model speculation [5][3][6]. This demand is evident in the secondary market, where prices for the discontinued "Pepsi" model have surged to approximately $25,000, significantly exceeding its retail price of $11,800 [5][3]. Further fueling speculation about a new "Coke" model is a 2022 Rolex patent (US 12,428,335 B2) for a red-black Cerachrom bezel [6][7]. Despite these indicators and unfulfilled rumors regarding a "Coke" release, no steel black-red bezel GMT was launched at Watches & Wonders 2026 [1][4].
Sources (10)
  1. 1Rolex Discontinues Iconic Pepsi GMT-Master II and Cookie Monster Submariner Date in 2026 Shake-Upibtimes.com.au
  2. 2Breaking News: Rolex Has Officially Discontinued The “Pepsi” GMT-Master II & “Cookie Monster” Submariner Date - Hodinkeehodinkee.com
  3. 3Is the Rolex Pepsi GMT-Master II Discontinued? – Distinctive Timedistinctivetime.com
  4. 4Every Rolex Discontinued at Watches & Wonders 2026 (Including the Ref. 126710BLRO) | The Watch Club by SwissWatchExposwisswatchexpo.com
  5. 5New Rolex 2026 Releases: Every Model, Price & Market Outlook – WatchGuyswatchguys.com
  6. 6Is the Rolex Coke Making a Comeback? – Distinctive Timedistinctivetime.com
  7. 7Rolex Predictions 2026: Coke GMT, Milgauss Return & Leaks | Helvetushelvetus.com
  8. 8Rolex GMT-Master II - Find your Rolex (US)rolex.com
  9. 9Rolex Pepsi GMT-Master II Discontinued at Watches 2026 | Hypebeasthypebeast.com
  10. 10The End of an Era: Rolex Discontinues the "Pepsi" GMT-Master II - DavidSWdavidsw.com

6. What technical evidence from Rolex's 2026 patent suggests they have overcome the production issues with red ceramic bezels?

Patent NumberCN117466641A [1][2]
Filing Date2023-07-28 [1][2]
Target Ceramic TypeMulticoloured, notably two-tone, notably red and black ceramic [1][2]
Rolex's 2026 patent addresses producing durable red and black ceramic. Specifically, patent CN117466641A, filed on July 28, 2023, with a priority date of July 29, 2022, focuses on creating multi-colored, notably two-tone, red and black ceramic [1][2]. This is achieved through a specific controlled sintering process, indicating a technical solution for complex ceramic color combinations [1][2].
The patent aims to overcome red ceramic production challenges. Further analyses suggest the patent directly addresses common issues associated with red ceramic, such as color bleeding and stability
The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.
Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?
(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)
Follow @clubbrolex @clubbrolex @clubbrolex
Via @watchanalytics @niccoloy
#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"" aria-label="Source 3: Rolex | Watches | Luxury on Instagram: "Rolex has filed a patent to create a red and black ceramic bezel.</p><p>The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.</p><p>Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?</p><p>(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)</p><p>Follow @clubbrolex @clubbrolex @clubbrolex</p><p>Via @watchanalytics @niccoloy</p><p>#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"" data-citation-label="Rolex | Watches | Luxury on Instagram: "Rolex has filed a patent to create a red and black ceramic bezel.</p><p>The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.</p><p>Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?</p><p>(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)</p><p>Follow @clubbrolex @clubbrolex @clubbrolex</p><p>Via @watchanalytics @niccoloy</p><p>#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"">[3][2][4]. This patented process is intended to facilitate the creation of robust red-black bezels, differentiating them from other color combinations like red-blue, which reportedly face different production hurdles
The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.
Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?
(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)
Follow @clubbrolex @clubbrolex @clubbrolex
Via @watchanalytics @niccoloy
#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"" aria-label="Source 3: Rolex | Watches | Luxury on Instagram: "Rolex has filed a patent to create a red and black ceramic bezel.</p><p>The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.</p><p>Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?</p><p>(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)</p><p>Follow @clubbrolex @clubbrolex @clubbrolex</p><p>Via @watchanalytics @niccoloy</p><p>#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"" data-citation-label="Rolex | Watches | Luxury on Instagram: "Rolex has filed a patent to create a red and black ceramic bezel.</p><p>The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.</p><p>Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?</p><p>(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)</p><p>Follow @clubbrolex @clubbrolex @clubbrolex</p><p>Via @watchanalytics @niccoloy</p><p>#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"">[3][2][4].
Sources (4)
  1. 1CN117466641A - Manufacture of multi-colour ceramic parts - Google Patentspatents.google.com
  2. 2Rolex's New Ceramic Bezel Patent: Red and Black 'Coke' Comeback? | Everest Bandseverestbands.com
  3. 3Rolex | Watches | Luxury on Instagram: "Rolex has filed a patent to create a red and black ceramic bezel.</p><p>The Patent filed in 2022 was just published at the end of last month. This new process seems to have succeeded in solving the problems related to the color combination on the bezel, making it even more robust. However, from what is rising as a result of this news is that the blue/red color scheme seems to be impossible to produce with the new patent.</p><p>Do you think Rolex will release the new GMT-Master II ‘Coke’ at Watches and Wonders 2024?</p><p>(The mock-ups are Photoshop works. They are unofficial photos for illustration puroses only)</p><p>Follow @clubbrolex @clubbrolex @clubbrolex</p><p>Via @watchanalytics @niccoloy</p><p>#rolex #rolexenthusiast #rolexworld #rolexwatches #rolexfam #rolexdatejust #rolexaholic #rolexforums #rolexlover #watchnerds #watchaddict #rolexgang #rolexcollector #rolexlife #rolexcollection #rolexclub #watchlover #watcheslover #watchcollector #watchaholics #datejust #watchesandcoffee #watchaddicted #rolexero #rolexpassion #wristshots #watcheslovers #dailywristshot #watchesdaily"instagram.com
  4. 4Rolex Pepsi Discontinued: What Happened & What It's Worth - LeWatchBuyerslewatchbuyers.com

7. How do secondary market price trends for the discontinued 'Pepsi' GMT compare to the currently produced 'Batman' and 'Sprite' GMTs since April?

Pepsi GMT DiscontinuationApril 2026 [1][2][3]
Pepsi GMT Current Price$30,000 to $40,000 or more [1][2][3]
Batman GMT Current Price$12,000 to $19,000 [4][5][6][7]
The discontinuation dramatically increased the Rolex Pepsi GMT's secondary market value. The Rolex Pepsi GMT 126710BLRO was discontinued in April 2026 at Watches & Wonders, triggering a substantial price increase in the secondary market [1][2][3]. Before its discontinuation, the price was approximately $23,400, but it now trades between $30,000 and $40,000 or more [1][2][3]. The market anticipates Pepsi GMT prices will reach an elevated plateau, similar to the Hulk's market behavior after its 2020 discontinuation [1][3]. This trend could shift if a Coke (black/red bezel) model were to be re-released, though no such steel GMT was announced in 2026 [1][3][8].
In-production Batman and Sprite GMTs show stable secondary market pricing. In contrast to the Pepsi GMT, the Batman GMT 126710BLNR and Sprite GMT 126720VTNR models are currently in production and have experienced stable secondary market prices since April [4][5][6][7][9][10][11]. The Batman GMT has maintained prices ranging from $12,000 to $19,000 [4][5][6][7]. Similarly, the Sprite GMT has seen no major change in its secondary market prices post-April, averaging $16,000 to $21,000 [9][10][11].
Sources (11)
  1. 1Rolex Pepsi Discontinued: What the Secondary Market Is Pricing In Right Now - timetotems.comtimetotems.com
  2. 2Is the Rolex Pepsi GMT-Master II Discontinued? – Distinctive Timedistinctivetime.com
  3. 3With the Rolex Pepsi Now Gone, the Market Is Smelling Bloodrobbreport.com
  4. 4Rolex Price Guide 2026, How much is a pepsi rolex: Essential Market Values for 12 Key Referencesgmttimepiece.com
  5. 5Rolex Pepsi GMT-Master II 126710BLNR: The Ultimate Collector’s Guide – WatchGuyswatchguys.com
  6. 6Rolex 126710BLNR-0002watchcharts.com
  7. 7Rolex GMT-Master II Batman Watch 126710BLNR -luxurybazaar.com
  8. 8Rolex Pepsi Discontinued: What Happened & What It's Worth - LeWatchBuyerslewatchbuyers.com
  9. 9Ref. 126720watchcharts.com
  10. 10Rolex Sprite - Pre-Owned & Unworn: $16K-$20K+ - WatchGuyswatchguys.com
  11. 11Rolex GMT-Master II 126720VTNR | Ref. 126720VTNR Watches on Chrono24chrono24.com

8. What is the typical lead time between a Rolex patent for a new watch component and its appearance in a commercial model?

Rolex Model Development Time5-7 years total [1]
Patent Filing to Publication Time18-24 months [2]
Prediction Market for Steel Coke GMT-Master II 2026NO (market resolves NO) [3][4]
Rolex's overall development process is lengthy, but patent-to-model lead times vary. Rolex's new model development process typically spans 5-7 years from conception to release [1]. However, the research does not explicitly define a typical lead time specifically between a patent's publication and a commercial model's appearance. An exception was observed where ceramic bezel patents from 2013 directly led to the launch of the Batman GMT in the same year [5].
Patent publication typically follows a standard lag after initial filing. Patents are generally published 18-24 months after their initial filing date [2]. For example, a red-black ceramic bezel patent was filed in 2022 and subsequently published in 2024 [6][7]. The provided information does not, however, state whether a commercial model incorporating this specific patent has appeared in the market.
A specific prediction market indicates no steel Coke GMT-Master II for 2026. Based on this market, there will be no steel Coke GMT-Master II included in Rolex's 2026 releases [3][4]. Therefore, the market resolves as NO for 2026 concerning the appearance of this particular model.
Sources (7)
  1. 1How Rolex makes a new watch - Moneywebmoneyweb.co.za
  2. 2Rolex SA Patent Landscape Analysis: Innovation & IP Trendsiiprd.com
  3. 3Recap: All the new Rolex Models of 2026 Live from Watches & Wondersmonochrome-watches.com
  4. 4Rolex 2026 novelties at Watches and Wonders Geneva | Time and Watches | The watch blogtimeandwatches.com
  5. 5Insight: Patents in Watchmaking | SJX Watcheswatchesbysjx.com
  6. 6Rolex Files New Patent: Is The GMT-Master II Coke Coming Back? - Italian Watch Spotteritalianwatchspotter.com
  7. 7Is the Rolex Coke Making a Comeback? – Distinctive Timedistinctivetime.com

9. What are the key industry events or announcement dates remaining this year where Rolex could unveil a new GMT-Master II?

New References at W&W 202658 [1][2][3][4]
GMT-Master II Red/Black BezelNot unveiled at W&W 2026 [5][6][7][8][9][10]
Pepsi GMT-Master II StatusDiscontinued at W&W 2026 [10]
Rolex typically unveils new releases at Watches & Wonders, already concluded for 2026. This event is Rolex's primary platform for major announcements, during which it introduced 58 new references [11][12][13][14][15][16][3][17][1][2][3][4]. A significant focus of these updates was celebrating the 100th anniversary of the Oyster case [1][2][3][4]. The new models primarily presented updates to existing collections, including the Datejust, Oyster Perpetual, and Yacht-Master II [18][19][20][21][22].
Despite rumors, no new GMT-Master II was unveiled at Watches & Wonders. Industry speculation prior to the 2026 event had widely predicted a potential steel GMT-Master II with a black and red bezel [5][6][7][8][9][10]. However, Rolex did not introduce such a model. Additionally, the "Pepsi" GMT-Master II was officially removed from Rolex's active product catalog during the same event [10].
Other industry events are scheduled, but Rolex's participation for a new GMT-Master II is uncertain. While events such as Geneva Watch Days and Dubai Watch Week are slated for later in the year, the available research does not indicate whether Rolex intends to use these occasions for unveiling a new GMT-Master II [15][16][23].
Sources (23)
  1. 1watchesoff5th.com
  2. 2beckertime.com
  3. 3wallpaper.com
  4. 4rolex.comnewsroom.rolex.com
  5. 5chronohunter.com
  6. 6tigerriverwatches.com
  7. 7fratellowatches.com
  8. 8watchguys.com
  9. 9helvetus.com
  10. 10luxurywatchesusa.com
  11. 11thbaker.co.uk
  12. 12fratellowatches.com
  13. 13hautehorlogerie.org
  14. 14revolutionwatch.com
  15. 15chrono24.com
  16. 16thehourmarkers.com
  17. 17everestbands.com
  18. 18timeandtidewatches.com
  19. 19monochrome-watches.com
  20. 20luxurywatchesusa.com
  21. 21hypebeast.com
  22. 22rolex.com
  23. 23unpolishedwatches.com

10. What Could Change the Odds

Key Catalysts

The Pepsi GMT-Master II (126710BLRO steel) was discontinued in April 2026 at Watches & Wonders, leading to its removal from the Rolex site and dealers [1][2][3]. Rolex's 2026 releases did not include a Coke (black-red bezel) GMT-Master II. Instead, lists from the 2026 releases included the Yacht-Master II 126680 steel at $20,300, a Datejust 41 with a green dial, and an Oyster Perpetual 41 for the 100th anniversary [4][5][6][7].
Speculation regarding a potential Coke GMT-Master II has been fueled by a 2022 Rolex patent (US 12,428,335 B2) that enables a red-black Cerachrom bezel, which was published in 2024 [8][9]. If a steel Coke model were to be released, its retail price is speculated to be approximately $11,950, with secondary market prices potentially exceeding $24,000 [10]. It is also considered possible that a white gold version could be released first, following a pattern similar to the Pepsi's initial release (2014 in gold, 2018 in steel) [8].
The 2026 Rolex theme focused on the 100th Oyster anniversary and did not include any GMT updates [5][6]. The next launches for Rolex are likely to occur at Watches & Wonders in 2027 [5][6].

Key Dates & Catalysts

  • Expiration: January 08, 2027
  • Closes: January 01, 2027
Sources (10)
  1. 1Rolex Pulls the ‘Pepsi’ GMT-Master II From Its Lineupshopping.yahoo.com
  2. 2Rolex Discontinues Iconic Pepsi GMT-Master II and Cookie Monster Submariner Date in 2026 Shake-Upibtimes.com.au
  3. 3Breaking News: Rolex Has Officially Discontinued The “Pepsi” GMT-Master II & “Cookie Monster” Submariner Date - Hodinkeehodinkee.com
  4. 4Rolex Yacht-Master II ref. 126680 & 126688 | INTRODUCINGtimeandtidewatches.com
  5. 5Recap: All the new Rolex Models of 2026 Live from Watches & Wondersmonochrome-watches.com
  6. 6Every New Rolex Watch at Watches & Wonders 2026hautetime.com
  7. 7Every New Rolex Unveiled at Watches and Wonders 2026robbreport.com
  8. 8Is the Rolex Coke Making a Comeback? – Distinctive Timedistinctivetime.com
  9. 9Rolex Predictions 2026: Coke GMT, Milgauss Return & Leaks | Helvetushelvetus.com
  10. 10Rolex GMT-Master II 2026 Guide: Coke Rumors, Prices & Trendstoppickwatch.com