Episode summary
Apple Weighs Using Anthropic and OpenAI to Power Siri | Bloomberg Intelligence
Bloomberg Intelligence
· · Hosts: Paul Sweeney, Emily Graffeo · Guests: Mandeep Singh, Geetha Ranganathan, Stamatis Tsantanis
Summary
Apple’s reported interest in using Anthropic or OpenAI to power Siri was framed as a major admission that its in-house AI effort has lagged. The guest argued Apple has underinvested relative to hyperscalers, noting its roughly $10 billion of capex versus about $80 billion at peers, and said an external model could give Apple a faster path to a ChatGPT-like experience across iPhone, iPad, Mac and iCloud services. He also said Anthropic may fit better than OpenAI because it is enterprise-focused and already has distribution ties with Amazon, while Apple would keep control of the customer interface.
The discussion then shifted to Apple’s $56 million opening for “F1: The Movie,” which the guest said could strengthen Formula 1’s bargaining position in the U.S. media-rights renewal. ESPN currently pays about $85 million a year through the end of 2025, but F1 is seeking roughly $150 million to $160 million. The analyst said Apple could still be a future bidder, though its streaming scale is much smaller than Netflix or Amazon and F1’s ad inventory is limited.
The final segment focused on global shipping under tariffs and geopolitical strain. Stamatis Tsantanis said about a third of his fleet has been rerouted around the Red Sea, increasing ton-miles, bunker costs and emissions. He argued tariff fears were mostly psychological so far, while infrastructure demand in the Middle East should support dry-bulk shipping.
Key takeaways
- The guest said Apple’s Siri overhaul reflects years of underinvestment in AI and a desire to plug in a stronger outside LLM.
- He argued Anthropic is a better fit than OpenAI for Apple because of enterprise focus and a text-model profile that is already competitive with frontier models.
- The analyst said ESPN pays about $85 million a year for Formula 1 rights, while F1 is pushing for $150 million to $160 million in the next cycle.
- He said Apple’s F1 movie success could help F1’s U.S. bargaining power, but Apple’s smaller streaming scale makes a rights bid less obvious.
- Stamatis Tsantanis said roughly one-third of his fleet has been rerouted around the Red Sea, raising costs and emissions.
- Tsantanis said tariff shock has largely been priced in and that infrastructure spending should keep bulk shipping supported.
Notable quotes
“Apple ways using outside AI power to power Siri in a major shift”
“Apple's own LLM efforts have gone nowhere because they have frankly speaking underinvested”
“They want rights to distribute this content in all markets and they're not going to be able to get that right now”
“we have been rerouting a lot of our ships. about a third of our fleet has been rerouting already to avoid the Red Sea”
“we didn't see any disruption so far. What we have been seeing is all this geopolitical turmoil”
How the episode opens
Bloomberg Audio Studios podcasts radio news. You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m.
Eastern on Apple CarPlay and Android Auto with the Bloomberg Business App. Listen on demand wherever you get your podcasts or watch us live on YouTube. I tell you one of the biggest pieces of news for me today or kind of came out yesterday.
Apple I mean here's the Bloomberg headline. Apple ways using outside AI power to power Siri in a major shift. This is Apple saying we kind of can't get this AI thing going so we'll let somebody else do it for us.
To me that was shocking stock market like the stocks up a couple of percent today but I I need to figure out what's going on here. So I said Mandep Singh Bloomberg intelligence senior tech analyst I need you in our studio here. Mand to me this seemed big.
Yes. I mean, Apple, they got the new headquarters. They got like a gajillion scientists.
They're saying we can't really get AI as well as we want it, as quickly as we'd want it. So, we'll maybe use somebody outside. Yeah.
I mean, if you remember at WWDC, all they showcased was that new liquid glass interface. There was no mention of AI. So it was pretty obvious that they had nothing new to showcase from an LLM perspective and look given the astronomical rise of chat GPT and how it's taken the user and engagement share um I mean everyone is looking to use that kind of functionality on the apps uh that live within the Apple ecosystem whether it's your email your calendar your contacts like the photos that are stored on iCloud.
You have to ask yourself why can't Apple deploy AI in a similar fashion where I can engage in a chat GPT type format.
From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →
Topics
- ai for siri
- apple capex
- media rights bidding
- shipping tariffs and geopolitics
- maritime market outlook
Companies and tickers mentioned
- AAPL
- SHIP
- USEA
- Apple
- Anthropic PBC
- OpenAI
- Seanergy Maritime
- United Maritime
Watch the episode
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Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.
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