Episode summary
Nike Sees Weakness Persisting; US Decides Against Renewing USMCA | Bloomberg Intelligence
Summary
Nike’s turnaround is still underway, but the analyst said the company’s outlook remained cautious and that recovery in China will take time. She pointed to lower sales expected in the first half of the fiscal year, with China still down 17% in the quarter, and said the company needs 12 to 18 months to rightsize inventory and rebuild the brand there. She argued Nike has not lost its edge, but investors need patience while management pushes innovation, premium positioning and more local product for China. She also said the World Cup could provide a tailwind for Nike globally, especially in women’s and broader sportswear categories.
On energy, the guest said the Iran conflict has not fully normalized even though WTI crude was below $69 a barrel. She argued that tanker traffic through the Strait of Hormuz is still far from normal, U.S. inventories are very low, and gasoline prices will likely ease only gradually. She said the White House cannot force lower prices without price controls, and warned that renewed conflict could keep prices sticky.
The EV discussion was more mixed. The analyst said global EV adoption is still rising, but the forecast has been cut for a second straight year, with the U.S. lagging because of regulatory setbacks. He said global EV sales should still reach 23.3 million vehicles this year, or 27% of passenger sales, but hybrids remain important because they hold value better and fit current consumer demand.
On trade, the guest said the U.S. decision to stop renewing USMCA and instead use annual reviews gives President Trump more room to pressure Canada and Mexico with tariffs. He said the pact still stands for now, but automakers and other importers should expect uncertainty and possible delays in investment.
Key takeaways
- The analyst said Nike’s China turnaround will take 12 to 18 months and that first-half sales will still be under pressure.
- Nike China sales were still down 17% in the quarter, even though results were better than expected, according to the analyst.
- The energy guest said the Strait of Hormuz remains unstable and U.S. oil inventories are “extraordinarily low,” limiting the cushion for outages.
- The EV analyst said global electric vehicle sales should still reach 23.3 million this year, or 27% of passenger vehicle sales, despite slower growth.
- The guest said USMCA remains in force, but annual reviews give Trump more leverage to push tariffs on Canada and Mexico.
Notable quotes
“the turnaround is still very much underway and it's not a full recovery yet or anywhere close to it”
“China was better than expected but still down 17%. So what I would say is um you know still a lot of work to be done in China”
“we're really kind of I would say running on the edge here”
“the outlook this year is, uh, less exuberant than than previous years”
How the episode opens
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People are looking for a turnaround in Nike, particularly in China. Uh the stock's trading up uh slightly here today. So let's break down the numbers with Pum Boy, senior US e-commerce and retail analyst for Bloomberg Intelligence. Punam, you've been uh highlighting that, you know, Nike's in the middle of this turnaround here. Um talk to us about what you learned on their uh from their earnings in a conference call.
So there were a few things. You know, the turnaround is still very much underway and it's not a full recovery yet or anywhere close to it as if they've cut their forecast or I guess that sales were going to deteriorate further in the first half of their fiscal year down by low to mid single digits in the first quarter and then down further in the second fiscal quarter. So that was a clear negative but it was due to tougher comparisons from a year ago when they re-entered wholesale in a more meaningful way and had higher digital promotions in EMIA.
That said on the quarter and to answer the first part of your question Paul China was better than expected but still down 17%. So what I would say is um you know still a lot of work to be done in China and it's not going to be an overnight fix. that will take 12 to 18 months.
12 to 18 months sounds like a long time. Is there anything that Nike can do or Elliot Hill can do to kind of change the narrative um more dramatically?
From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →
Topics
- nike earnings
- consumer anxiety
- electric vehicle outlook 2026
- us trade policy
- iran war energy markets
Companies and tickers mentioned
- NKE
- Nike
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