Episode summary
The WealthStack Podcast: Why FINNY AI is Rethinking Wealthtech Pricing
Summary
FINNY AI is moving away from a traditional subscription model and toward pay-as-you-grow pricing tied to assets and attributable growth. Eden Ovadia said the company wants to align vendor compensation with the value delivered, rather than charging the same annual seat fee whether an advisor grows or not. Under the new model, access starts at a low monthly price, and FINNY takes a small slice only when it helps drive measurable growth.
Ovadia argued that AI is changing how wealthtech should be priced because software is increasingly acting like a teammate, not just a tool. She said the old SaaS model creates misalignment: better automation can mean fewer seats, even if the platform is creating more value. FINNY is betting that outcome-based pricing will become more common across the industry, especially as vendors are pushed to prove they can drive revenue, not just efficiency.
She also addressed the risks. FINNY is subsidizing the base platform and takes on revenue downside if advisors do not grow or if markets fall. To make the model workable, the firm is defining attribution carefully, including leads contacted through the platform and meetings booked from those leads. Ovadia said the response from LPL advisors was strong, with the new model resonating as a more transparent and fair way to buy growth tools.
Key takeaways
- Eden Ovadia said FINNY is replacing $6,000-per-seat annual contracts with a $50 monthly base price plus a small growth-linked fee.
- Ovadia argued that AI makes outcome-based pricing more logical because software is increasingly acting like a teammate, not just a static tool.
- FINNY is taking on revenue risk by subsidizing the platform upfront and only earning more if advisors actually grow.
- The company says attribution will be limited to leads and meetings FINNY can trace, while existing advisor relationships remain the advisor's own.
Notable quotes
“We're moving to an outcome-based uh model where the vendor only gets paid if they actually drive the results they told you they would”
“our old model was $6,000 a year per seat and it was an annual contract and you paid whether you were growing or not”
“we're basically giving away the platform for close to free. Uh we're giving it away at a 90% discount, so it's $50 a month”
“the future of software is outcome-based”
“we're fully aligned with them. And so, if they're making less money off the clients we help them win, we should also be making less money”
How the episode opens
Welcome to a very special edition of the WealthTech podcast. As always, I'm your host Shannon Rosic, director of WealthTech Content Solutions. And instead of our normal format today, consider this episode, I would say more of breaking news or maybe a little bit of an industry debate because we're going to be talking about something we don't spend nearly enough time discussing in wealth tech, which is how technology companies actually get paid.
And we're going to be breaking down the recent news from Finaeo because they've made a pretty significant bet by moving away from the traditional subscription model and towards pricing tied to assets under management. Look, the idea is simple. If Finaeo helps an advisory firm grow, Finaeo grows with it.
So, we're going to be digging into all of that thinking behind the model, why Finaeo is willing to bet on itself, and whether this could signal a different way of thinking about wealth tech pricing. And I'm joined by none other than Eden Ovadia of Finaeo. So, Eden, welcome back to the show, I should say.
So, very special edition, excited to dig into this topic with you. So nice to see you again.
Nice to see you, Shannon. I should say nice to see you for the maybe like fifth time in the last few weeks as the conference circuits are picking up. But nice to see you online. — Exactly. We spend more time like this anyways cuz whenever we're on site, we are it's like hi, bye, sprinting somewhere. But I I got to see you for all about 5 seconds at at LPL Focus this last week, and you had some very big news that you launched there. So, I want folks to hear it from you directly. What happened?
From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →
Topics
- finny ai pricing
- ai enabled wealthtech
- pay-as-you-grow model
- outcome-based pricing
- advisor growth attribution
Companies and tickers mentioned
- FINNY AI
- FINNY
- Apple Podcasts
- Spotify
Watch the episode
Watch “The WealthStack Podcast: Why FINNY AI is Rethinking Wealthtech Pricing” on YouTube
Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.
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