Episode summary
Wealth Management Invest: Scaling Personalization and Private Markets with InvestCloud’s Cheryl Nash
Summary
Cheryl Nash said InvestCloud’s APL division is focused on the managed accounts business and now supports close to four trillion of assets, over 10 million accounts, and more than 4.4 million models. She argued that the industry has moved beyond debating investment strategies and is now centered on operating models that can handle personalization, tax awareness, private markets, and scale.
A major theme was bringing private markets into the same portfolio framework as public assets. Cheryl Nash said APL is building a private markets network to support rebalancing across hundreds of thousands of accounts, digitize trade processing, and reduce the “swivel chair” workflow advisors face when moving between systems for pricing, trading, and data. She said adoption is starting with evergreen and interval funds, while the infrastructure for more complex private assets is still being built.
She also said personalization is shifting from a premium feature to a core expectation, driven by investor demand for tax efficiency and better customization. On AI, Cheryl Nash said the firm is embedding it in advisor workflows and back-office reconciliation to improve efficiency, data handling, and response times, but she does not expect it to replace the advisor.
Key takeaways
- Cheryl Nash said APL supports close to four trillion of assets, over 10 million accounts, and more than 4.4 million models.
- Cheryl Nash said private markets are being built into managed accounts so firms can rebalance them alongside public assets in one portfolio framework.
- Cheryl Nash said personalization is becoming a core expectation, not a premium feature, as investors demand better tax awareness and customization.
- Cheryl Nash said AI is being used to automate reconciliation and workflow tasks, but not to replace the advisor relationship.
- Cheryl Nash said scale matters more as firms grow through M&A and need platforms that can handle higher volumes with less manual work.
Notable quotes
“We've got five or six GPS that we're working with and then we've got um partnerships that we're building with all the different subdoc processors”
“personalization is moving away from just being a premium ask or a premium feature to a core expectation”
“we're building the rails where the private markets will sit on”
“AI is helping us when a client question comes in, doing a a review of the platform to see who else has asked that question”
How the episode opens
Today's show is brought to you by Goldman Sachs Asset Management. Goldman Sachs active ETFs GPIX and GPIQ consistently seek to deliver monthly income without sacrificing capital growth. Active ETFs from Goldman Sachs, not just active, relentless.
Find out more at am.gs.com/reentless. Investors can lose money by investing in the funds. ALPS Distributors Inc.
is the distributor of the Goldman Sachs ETF funds. Investors should consider a fund's objective, risks, and charges, and expenses before investing. Call 800-5267384 to obtain a copy of the perspectus.
Read carefully. Hello and welcome back to the Wealth Management Invest podcast. I'm your host, David Bodmer, with Wealth Management, and this episode, I'm very excited to bring on Cheryl Nash, who's president of APL at Investcloud.
Cheryl, welcome to the program.
Thank you, David. and I'm so excited to be here. — So before I get into my spiel of asking some questions, I would just wanted to give you an opportunity to tell the audience a little bit more about yourself. And I imagine most of them are familiar with Invecloud, but for those that maybe aren't, if you want to just give them some situation around get them situated around what where you guys fit.
Sure. So thank you. I'm Cheryl Nash.
I lead the APL division within Invest Cloud. The APL division is very focused on the manage accounts industry and I'll talk a little bit about that but I have been literally with this in the industry with this business my entire career. We've gone through four different acquisitions.
Um we've I've seen this industry move from very small asset manager wealth manager clients to just this large huge enterprise industry that we sit in today. Very excited about the business. Today APL has close to four trillion of assets running through our platform, over 10 million accounts and over 4.4 models.
From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →
Topics
- managed accounts
- personalization in wealth tech
- private markets integration
- tax-aware portfolio management
- ai workflow automation
Companies and tickers mentioned
- AAPL
- InvestCloud
- Apple
Watch the episode
Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.
More from WealthManagement.com
-
401(k) Real Talk Episode 216: November 11, 2026 -
The Planning Opportunities Hidden in High-Net-Worth Conversations -
Wealth Management Invest: Expanding Access to Private Markets with Blackstone’s Farhad Karim -
401(k) Real Talk Episode 215: November 4, 2026 -
How Advisors Can Use AI Without Losing the Human Relationship with Rron Rexha -
Celebrity Estates: Dolly Parton and Estate Planning Without Children
WealthManagement.com, this episode and its artwork belong to their owners. Octagon is not affiliated with the show; this page is an independent summary.
