Episode summary

Starbucks Stock: Why Buying Chipotle Would Be a Big Mistake

Behind The Markets Podcast · · 9 min · Guests: Brian Niccol

Starbucks Stock: Why Buying Chipotle Would Be a Big Mistake – Behind The Markets Podcast

Summary

The host argues that Starbucks buying Chipotle would be a bad capital-allocation decision, even though the idea is tied to Brian Niccol’s history as Chipotle’s former CEO. The episode uses the rumored deal to revisit the host’s four investment questions: understand the business, be comfortable with management, know what it is worth, and know what you must pay. The host says the real issue here is management discipline, not operating performance.

Starbucks’ turnaround is described as strong so far. The host cites 7.9% global comp same-store sales growth, driven by a 4.2% rise in transactions and a 3.5% increase in average ticket. He says Niccol has improved speed with a “4-minute rule,” and still has work left on efficiency, $2 billion in annual cost savings, and moving Starbucks toward an asset-light model like McDonald’s.

By contrast, the Chipotle idea is dismissed as lacking synergies and requiring too much capital. The host says Starbucks is about a $100 billion market cap and Chipotle around $40 billion before the deal, implying Starbucks would need to pay $50 billion to $60 billion and give away roughly half the company. His conclusion is that Starbucks should focus on its core business rather than pursue an acquisition he views as ill-advised.

Key takeaways

  • The host says Starbucks’ strongest argument is operational execution, not a Chipotle acquisition.
  • He cites 7.9% global comp same-store sales growth, led by 4.2% more transactions and a 3.5% higher average ticket.
  • The host says Starbucks still needs efficiency gains, $2 billion in annual cost savings, and a more asset-light structure.
  • He argues there are few real synergies between Starbucks and Chipotle, beyond store proximity.
  • The host thinks buying Chipotle would be a poor use of capital because Starbucks would likely need to pay $50 billion to $60 billion.

Notable quotes

“whenever I'm looking at a stock or an investment, I ask myself four questions”

— A speaker on Behind The Markets Podcast at 0:46

“Global comp same store sales have risen 7.9% and that is driven by a 4.2% increase in transactions”

— A speaker on Behind The Markets Podcast at 2:07

“he instituted what he calls a 4-minute rule, you know, meaning that everybody had to serve their customer”

— A speaker on Behind The Markets Podcast at 3:04

“I have never seen this work for a restaurant chain”

— A speaker on Behind The Markets Podcast at 5:03

“I don't support this offer. It doesn't strike me as a fine use of capital for Starbucks shareholders”

— A speaker on Behind The Markets Podcast at 8:02

How the episode opens

Good morning. This is Dylan Jovine. I'm with Behind the Markets.

Happy Monday. Today is Monday, October 12th. Today I'd like to talk about Starbucks.

News broke last week that Starbucks was talking to their investment bankers about potentially making a bid to buy Chipotle, the Mexican fast-food chain. And you know, really this presents a very, very good opportunity for us to run that through the filter of how we analyze companies and to help us learn a bit here and really judge whether we think this is a good deal or not. And you know, we're going to walk through that together.

So, one thing that I've said here many, many times is that whenever I'm looking at a stock or an investment, I ask myself four questions. You know, do I understand the business? Am I comfortable with management?

What is the business worth? And then of course, number four, what do I have to pay for the business? Well, what do I have to buy the stock at or the private company?

Now, when it comes to Starbucks and this deal, we're going to talk about number two. Am I comfortable with management? Because the CEO of Starbucks here, Brian Niccol, who joined Starbucks two years ago to engineer a turnaround, also was the CEO of Chipotle.

Now, when Brian started working at Starbucks, he had a pretty, pretty good plan. The idea here for us at Starbucks is to increase performance at the stores and the way you do that is with speed so that you can serve more customers per hour and to increase ticket prices to make sure that of every transaction, everybody who goes into that store, they buy more per ticket. So, more customers and more revenue per transaction.

This is how you increase the revenue in your business.

From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →

Topics

  • potential acquisition
  • ceo turnaround
  • store efficiency
  • valuation and takeover price
  • synergy limitations

Companies and tickers mentioned

  • SBUX
  • CMG
  • MCD
  • Starbucks
  • Chipotle
  • McDonald's

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Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.

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