Episode summary
WWE's Charlotte Flair on Investing in Self-Care is For Everyone | Bloomberg Businessweek
Bloomberg Businessweek Daily
· · 15 min · Hosts: Carol Massar, Norah Mulinda, Tim Stenovec · Guests: Charlotte Flair
Summary
The conversation centers on the fast-growing global wellness economy and Charlotte Flair’s decision to back Self-Care Is For Everyone, a mental health and apparel brand she says fits her own shift toward self-care after injury and years of pressure in WWE. She describes the investment as personal and strategic, saying she wanted to put money and time into a company creating a safe, stigma-free space for athletes, public figures, parents, and anyone else who needs support.
Flair argues that her knee injury and the mental strain of trying to perform as the “perfect” Charlotte Flair pushed her to rethink strength, identity, and the value of talking openly about anxiety and burnout. She says the brand’s message, from affirming apparel to accessible mental health tools, resonated with her before she even knew the founders, and she cites existing retail traction, including a six-month Target campaign and Kleenex products, as part of the appeal.
She also links the investment to broader change in women’s sports, saying women in WWE had to fight for equal opportunities and proving they could draw crowds, sell merchandise, and main event major shows. For Flair, backing self-care is part of building the kind of support system she wishes had existed earlier in her career.
Key takeaways
- Charlotte Flair says her investment in Self-Care Is For Everyone is meant to normalize mental health conversations and create a safe space for athletes, parents, public figures, and others.
- She says injury and the pressure to always perform as “perfect” Charlotte Flair pushed her toward self-care and mental health advocacy.
- Flair points to the brand’s existing traction, including a six-month Target campaign and Kleenex product placement, as evidence she liked the business.
- She argues women’s wrestling has already shown that women can sell merchandise, fill seats, and main event major shows when given equal opportunities.
- Flair says she wants to become “the person that I needed growing up,” and sees the investment as both personal and purposeful.
Notable quotes
“I feel like this might be my biggest one yet goes the way I hope”
“I have really gravitated towards the self-care mental health space and that's really helped me”
“I want to be able to say I'm a woman and what I want more of is time”
“I want to become the person that I needed growing up and I felt like investing in self-care for everyone was like the perfect step in that”
“we were given the same amount of opportunities and time and segments as the men”
How the episode opens
Bloomberg Audio Studios podcasts radio news. — You're listening to Bloomberg Business Week with Carol Masser and Tim Stenc on Bloomberg Radio.
In the meantime, we want to talk about the global wellness economy, which is something that is no longer a niche market. You know that it's something we like to talk about a lot here at Bloomberg in our especially from our pursuits team. It is a $6.8 8 trillion powerhouse projected to hit nearly 10 trillion by the end of this decade.
That's according to the latest note from the Global Wellness Institute. At the intersection of all that's happening uh when it comes to the wellness market, Surge and Women's Sports is our next guest. For over a decade, Ashley Flair, known to the global audience as Charlotte Flair, has been a top tier superstar for WWE, winning numerous championships, including the WWE Women's Championship a record 14 times unbelievable.
Today, she's leveraging her brand equity as an angel investor, specifically in the mental health and apparel space with the brand of self-care is for everyone. And we're delighted to have Ashley Flair with us. She joins us from Orlando, Florida.
Ashley, great to have you here with us. First of all, congratulations on all your accomplishments. That's really, really cool.
Thank you. I feel like this might be my biggest one yet goes the way I hope. — Well, tell us about Well, let's go there because you've accomplished so much uh at the WWE. Tell us about, you know, your hopes, your dreams, your expectations, and where you are in that process. You know, I I still have hopes and dreams within the WWE and Charlotte Flair and my passion for wrestling uh means the world to me and I still, you know, have many years left of my career.
From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →
Topics
- self-care
- mental health
- angel investment
- media expansion
- stigma reduction
Companies and tickers mentioned
- Self-Care Is For Everyone
Watch the episode
Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.
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