Episode summary

These AI-proof businesses can make you $10M/year

My First Million · · Hosts: Shaan Puri, Sam Parr

These AI-proof businesses can make you $10M/year – My First Million

Summary

The episode argues that some of the best AI-proof businesses are not software products at all, but communities built around professionals, enthusiasts, and whales. The host points to NADA’s auto dealer peer groups, White Coat Investor, and BNI as examples of simple, durable models where members pay meaningful fees to share information, leads, and operating tactics. The claim is that these businesses can be copied in less competitive verticals, marketed better, and expanded into a portfolio that could generate hundreds of millions in profit.

The conversation then shifts to Moda Communities, a Facebook-based marketplace network for watches, cars, gold, and jewelry. The host says Moda grew by vetting dealers, charging them to access serious buyers, and organizing members by price tier and interest level. The broader point is that communities, networks, and marketplaces still create moats even as traditional technology moats weaken.

The second half focuses on whale-driven monetization. The hosts connect collector apps, mobile games, loot boxes, and even private photo storage to the same pattern: a tiny fraction of users funds the entire business. They argue that the most lucrative products are the ones that remove friction from an existing desire, then repeatedly give high-spending users new ways to spend.

Key takeaways

  • The host argues that peer groups like NADA, White Coat Investor, and BNI are durable businesses because members pay for trusted access to peers and leads.
  • The host thinks non-competitive verticals like dentists, lawyers, and HVAC owners are prime targets for new community businesses.
  • Moda Communities is presented as a Facebook-driven marketplace network that monetizes by vetting dealers and charging them to reach qualified buyers.
  • The host argues that whales, not average users, drive most revenue in gaming, collectibles, and luxury-style marketplaces.
  • The host says mystery-box and buyback mechanics work because they reduce friction while increasing repeat spending from high-intent customers.

Notable quotes

“there's still a lot of money to be made by building businesses that will grow with AI and they won't actually be AI”

— A speaker on My First Million

“the whole premise is very simple. Just share their P&L. If I had to guess, it probably does like 13 to$15 million a year in revenue”

— A speaker on My First Million

“whales, whether it's in video games, it's Pokemon card collecting, you know, any kind of marketplace”

— A speaker on My First Million at 15:50

“the top 1% or even the top 0.001% pay to keep everything running”

— A speaker on My First Million at 21:43

Topics

  • ai-proof business ideas
  • non-technical entrepreneurship
  • networking and communities
  • customer targeting/whales
  • private vault/collectibles services

Companies and tickers mentioned

  • NADA
  • White Coat Investor
  • BNI
  • MODA
  • Triumph Labs
  • Collector Crypt
  • Private Photo Vault
  • Hampton
  • Mercury
  • Beehiiv

Watch the episode

Watch “These AI-proof businesses can make you $10M/year” on YouTube

Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.

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