Episode summary

Goldman’s ETF Playbook & Corgi’s Record-Breaking Launch Strategy

ETF Prime · · Hosts: Nate Geraci, Simeon Hyman · Guests: Bryon Lake, Josh Jung, Anthony Crinieri

Goldman’s ETF Playbook & Corgi’s Record-Breaking Launch Strategy – ETF Prime

Summary

Goldman Sachs Asset Management is using ETFs as a broad client-solutions platform, not just a wrapper for passive exposure. The guest said Goldman now has more than 240 ETFs globally and roughly $100 billion in ETF assets, with the Innovator acquisition giving it a leadership position in defined outcome ETFs. He argued that defined outcome funds, premium income strategies, active fixed income, and model portfolios all fit Goldman’s effort to solve specific portfolio problems for advisers and investors.

The guest said Goldman’s ETF strategy has evolved from early passive launches like GSLC toward more active products because clients want solutions, not labels. He also framed model portfolios as a key growth channel, saying they let advisers scale a portfolio construction process built on Goldman’s institutional OCIO infrastructure. On ETF share classes, he described Goldman’s SEC approval as preserving optionality as the market continues to evolve.

Corgi took a much more aggressive and unconventional approach. The guests said the firm launched more than 80 ETFs in less than two months, including record-setting daily launch waves, and is pricing many of them below category averages. They said the strategy is to meet demand in thematic, leveraged, buffer, and fixed income categories, use AI for product ideation, and eventually expand into private-market exposures and white-label ETF services.

Key takeaways

  • Goldman’s guest said the Innovator deal was a natural fit because defined outcome ETFs solve client problems and Goldman can distribute them through its broader platform.
  • Goldman now sees ETFs as a spectrum from index-like exposure to discretionary active management, with the guest emphasizing solutions over the active/passive label.
  • The guest said model portfolios matter because they package multiple ETFs into a portfolio built on Goldman’s institutional OCIO infrastructure.
  • Corgi’s guests said the firm launched over 80 ETFs in less than two months and intends to keep expanding with more filing waves.
  • Corgi is targeting fee-sensitive niches, with thematic funds around 35 basis points, leveraged funds at 45 basis points, and buffer ETFs at 30 basis points.
  • Corgi’s guests said the firm is also preparing for private-market exposure funds and white-label ETF services as next-stage growth avenues.

Notable quotes

“Clients that are looking for downside protection, clients that want to, you know, have more of a defined outcome um in their strategy”

— A speaker on ETF Prime at 7:46

“they don't wake up saying I'm looking for a passive capability today or I'm looking for an active capability today”

— A speaker on ETF Prime at 15:31

“we're taking this challenging the status quo of what it looks like to be uh you know a traditional ETF issuer if you will”

— A speaker on ETF Prime at 40:37

How the episode opens

Because we can engage in a highle conversation with our colleagues on the wealth side there, we can understand some of the stickiest problems that they're working on for their clientele. All right, joining me will be Brian Lake, global co-head of thirdparty wealth and chief transformation officer at Goldman Sachs Asset Management, who currently offers over 240 ETFs globally, some $100 billion in ETF assets. Of course, that includes their recent acquisition of Innovator ETFs, which that deal closed back at the beginning of April.

And I think certainly caught the attention of everyone in the industry. But Goldman has continued to expand their ETF business overall. And so, we are going to have a wide-ranging conversation on how the firm is approaching the ETF market.

Uh we'll talk about that innovator deal and why they pursued it and how that's going thus far. and then we'll get into everything from the ETF share class structure to Goldman's model portfolio business and some other areas of opportunity moving forward. Should be an excellent conversation.

Now later I'll be joined by both Josh Jung and Anthony Crrener of Corgi who has absolutely burst onto the ETF scene with a launch of over 80 ETFs in just the past month and a half or so. You heard me right. Corgi has launched some 80 plus ETFs in less than two months and they have a bunch more in the hopper with the SEC and so we're going to discuss their approach to the ETF market as well and you're going to get to hear a full introduction to their business model and how they're thinking about product development at the moment.

And I should mention that back in May, Corgi raised $160 million which valued the company at $1.3 billion. uh they they were just founded in 2024 and the company is certainly much more than ETFs as we'll discuss, but ETFs are clearly an important part of what they're doing.

From the episode’s captions: roughly the first two minutes, lightly cleaned. Keep watching on YouTube →

Topics

  • etf distribution
  • etf lineup acquisition
  • fund launch strategy
  • model portfolios
  • etf share classes

Companies and tickers mentioned

  • GS
  • Goldman Sachs
  • Innovator
  • Corgi

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Watch “Goldman’s ETF Playbook & Corgi’s Record-Breaking Launch Strategy” on YouTube

Summary, takeaways and quote selection by Octagon. Quotes are short excerpts; the full conversation is in the episode.

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