Zeta super-scaled customers (>$1m) in 2026

During their Q1 and Q2 2026 earnings calls, Zeta Global management highlighted several key growth initiatives. These included the 'One Zeta' sales motion, which aimed to consolidate operations onto fewer platforms for enhanced efficiency ^{[^][^][^]}. A significant initiative was the adoption of the 'Athena by Zeta' AI platform, which was noted as a crucial differentiator in securing new enterprise and agency clients during the first quarter ^{[^][^][^]}. Furthermore, the integration of Marigold data into the Zeta platform was emphasized, facilitating cross-selling opportunities and providing existing clients access to new data sets ^{[^][^]}.

The company also pursued strategic market expansions across diverse sectors. Zeta Global reported strong growth within various discretionary industries during Q1 2026 ^{[^][^]}. Specific areas highlighted for this expansion and growth included retail, advertising, travel, restaurants, furniture, and resorts ^{[^][^]}.

The available research does not provide consensus Wall Street analyst estimates for Zeta Global's year-end 2026 super-scaled customer count, nor does it detail how these estimates have specifically evolved following Q1 2026 earnings. A super-scaled customer is defined as one generating at least $1 million in trailing twelve-month revenue. As of Q1 2026, which concluded on March 31, 2026, Zeta Global reported 189 super-scaled customers ^{[^][^][^][^]}. This represented a 19% year-over-year increase in their super-scaled customer base ^{[^][^]}. The average revenue per user (ARPU) for these customers during Q1 2026 was $1.7 million ^{[^][^]}. Prior to this, Zeta Global had 184 super-scaled customers as of Q4 2025 ^{[^]}.

General analyst estimate increases do not apply to super-scaled customers. While analysts have increased broader earnings-related estimates by 3.4%, this figure is not specifically linked to Zeta Global's super-scaled customer count projections for year-end 2026 ^{[^]}.

Zeta Global significantly exceeded its customer growth targets in Q1 2026. The company reported a 19% year-over-year increase in its "super-scaled customers," which are defined as those generating over $1 million in trailing twelve-month revenue ^{[^][^]}. This brought the total to 189 such customers in the first quarter of 2026. This growth rate surpassed Zeta's own 2028 model target, which aimed for an annual growth of 4% to 8% for this specific metric ^{[^][^][^][^]}.

Braze reported strong double-digit growth in its high-value customer segments. As of April 30, 2026, Braze saw its count of customers generating over $1 million in annual recurring revenue (ARR) grow by 27% year-over-year ^{[^]}. Furthermore, the company experienced a 33% year-over-year increase in customers with $500,000 or more in annual recurring revenue, reaching a total of 349 customers by the same date ^{[^]}.

HubSpot's broad customer base grew, but enterprise comparisons are limited. HubSpot does not publicly disclose "enterprise customer" counts using definitions comparable to those used by Zeta or Braze ^{[^]}. However, the company did report an overall customer base increase of 16% year-over-year, totaling 299,458 customers as of March 31, 2026 ^{[^]}.

Zeta Global has not officially announced Q2 and Q3 2026 earnings dates. As of July 14, 2026, specific schedules for these upcoming reports have not been released through the company's investor relations ^{[^][^]}.

Market sources provide projected dates for the upcoming earnings reports. The Q2 2026 earnings release is projected for August 4, 2026, while the Q3 2026 release is projected for November 9, 2026 ^{[^][^]}.

Macroeconomic headwinds threaten global advertising growth, particularly in travel. The Gulf energy crisis is expected to drive significant macroeconomic headwinds in the second half of 2026, potentially jeopardizing up to $93.7 billion in global advertising growth over 18 months ^{[^][^][^]}. This is attributed to stagflationary risks, escalating energy and transport costs, and diminished consumer spending power ^{[^][^][^]}. The travel sector is especially susceptible, with global ad spend for travel projected to decrease by 3.5% to $34.4 billion in 2026 as airlines and travel companies cut budgets due to regional uncertainty and increasing operational expenses ^{[^][^][^][^]}.

Travel sector challenges directly impact Zeta's high-value customer acquisition. Beyond the overall ad spend decline, the travel sector faces compounded challenges including high inflation, with travel costs rising at nearly double the overall Consumer Price Index, along with booking window compression and tightening consumer budgets ^{[^][^][^]}. These factors compel travel marketers to shift focus from broad reach to prioritizing high-value segments ^{[^][^][^]}. For Zeta Global, its super-scaled customers, those generating over $1 million in revenue, are critical for growth but are highly sensitive to return on investment and are likely to implement deeper marketing spend cuts if macroeconomic pressures persist ^{[^][^]}. Zeta’s ability to retain and expand this crucial customer base in H2 2026 will hinge on its AI-powered platform’s capacity to consistently demonstrate high ROI, though margin pressures from social-led agency onboarding may constrain flexibility in managing client churn ^{[^][^]}.

Zeta Global reported 189 super-scaled customers, defined as generating over $1 million in trailing twelve-month revenue, in Q1 2026. This represents a 19% year-over-year growth ^{[^][^][^]}. Super-scaled customer Average Revenue Per User (ARPU) reached $1.7 million during the same period, a 21% year-over-year increase ^{[^][^][^]}. The company subsequently increased its full-year 2026 revenue guidance to a midpoint of $1,785 million, projecting a 37% year-over-year growth rate ^{[^][^][^][^]}.

Further bullish catalysts for Zeta include the launch of the Athena AI agent, the integration of the Marigold Enterprise Business acquisition, and the expansion of the 'One Zeta' all-in-one platform model [^] [^] [^] . Continued operating leverage is also a factor ^{[^][^][^]}. While market apprehension exists regarding the potential for Large Language Models (LLMs) and broader AI developments to disrupt traditional SaaS companies, analysts largely view AI as a net tailwind for Zeta's data-driven platform ^{[^]}.